So much has been said, discussed, and argued about the “economic situation” in the past year. Is it possible that there is a stone unturned on this topic? Well, yes there is ecause the way you communicate your personal brand in this economy can have a big impact on how well you weather the challenges that could come your way.
In particular, your reactions to the economy, your thoughts about the economy, and your actions related to the economy can impact the ultimate outcome for your personal brand – the Trademarked You. In fact, your reactions, thoughts, and actions are three of five total activities that communicate your personal brand each and every day (along with your look and your sound.)
REACTIONS. If you want to see someone’s true personal brand, watch them react to adverse events. How you react in crisis situations says a lot about who you really are. The key to mastering your personal brand is to remain consistent over time. Remember that you can’t always control what happens to you, but you can control how you react to what happens to you. That’s how strong personal brands are built.
So, think about the personal brand you’re presenting through your reactions to the economy. Are you hiding in a corner with your head buried in the sand? Are you talking ‘doom and gloom’ with your friends every chance you get? Are worries about the economy keeping you awake at night?
Take a deep breath, and keep a calm, clear head. You will make better decisions when you stop yourself from shifting into a fear-driven state that may cause knee-jerk reactions you regret later.
THOUGHTS. Thoughts are things. That may sound like a radical idea to you, but scientists are proving more and more that thoughts exist in the world in a very real way, and they have a strong influence on what happens to you. So, become aware of what your thoughts are telling you about the economic situation. Sit back and take inventory of how you feel about the financial climate right now. What emotions come to mind? Fear? Anxiety? Anger? You will act – and also build your personal brand – based on those feelings. So, if you’re full of angst, consider the possible actions that will stem from that.
Here’s how psychiatrists put it: Your thoughts drive your emotions, and – in turn – your emotions drive your behavior. And those behaviors are responsible for creating the results – the ultimate outcomes – of your life. It’s good old cause-and-effect in action, with the ultimate “cause” being your thoughts. So, even if you can’t quite get on board with believing that thoughts are things, at a minimum, your thoughts have the power to undermine your personal brand if you’re not careful.
So, make your thoughts productive. Take proactive steps to manage your money well. Focus on what you do have that is positive, and focus on what you are grateful for. Chances are you have it a lot better than many people in the world. Don’t keep your Thoughts pinned on what isn’t perfect or what could go wrong. Think about how things can go right.
Watch your words! What you say stems from your thoughts, too, so be mindful of how you “talk” about today’s economy. Just calling the situation a “crisis” (which is the key word you see spread all over magazines, newspapers, and television) creates anxiety. Think about it: The U.S. government called its economic package a “bailout.” Doesn’t that sound like Congress is trying to save a sinking ship? They couldn’t have chosen a worse word. And remember that the media thrives on creating drama in order to sell their publications or get you to tune in to their newscasts. That doesn’t mean that the drama is always as cataclysmic as it sounds. Sit back and objectively analyze your own situation before deciding if it truly is a “crisis.”
You probably know people who are talking about all of this as though the world is coming to an end. What personal brand are those people communicating? What good will a brand like that do to make their economic prospects brighter? No one wants to be around someone with a negative or a defeatist personal brand. So, don’t fall victim to branding yourself in that way. It will do nothing to help you build a better financial future for yourself.
If someone you know tries to suck you into their big black hole of doom, politely excuse yourself, or focus on something more constructive. Stay positive in your conversations, and it will make a world of difference. Be an example of how to respond, and remind others of what is truly important. Just like in the market crashes of 1929 and 1987, this, too, shall pass.
ACTIONS. If you still find that the economic situation is keeping you up at night, objectively assess your situation, and make a plan. Are you anxious because you’re too far in debt? If that’s the case, take decisive action by seeing a financial counselor. (And if your financial advisor talks negatively about the markets, find another one!) Sit back, and calmly consider: What feels “right” to do? Set some goals, and take at least one action each day to move closer to that goal.
There are always ebbs and flows in our finances – whether personal or global. The trick is to find productive ways to make things better. If you purposefully work at remaining consistent with your desired personal brand, you’ll be one step closer to moving out of the storm.
How will we look back on this economic event in the future? Reports about both the 1929 and 1987 market crashes have shown that people who kept a calm demeanor and stayed the course ended up doing better in the long run from both a financial and an emotional standpoint. And you can be sure they built strong personal brands in the meantime, too.
In her 25 year branding career, Brenda Bence has been responsible for multiple brands across four continents and almost 50 countries. Today, Bence is Founder and President of BDA (Brand Development Associates) Int’l Ltd, a Bangkok-based firm that helps companies and individuals across the globe build successful corporate and personal brands. She now travels the world, presenting her unique branding approach at corporations, conferences, and conventions. Her book – How YOU are like Shampoo: The breakthrough Personal Branding System based on proven big-brand marketing methods to help you earn more, do more, and be more at work – was released in January 2008.
scottish-cottages
bumblegirls
hopperprize
sanscontact
dreamstart
159
webscte
800link
bosch
irvinecompanyapartments
dudong
seatsandsofaswebshop
bauenmitholz
confirm
pizzaeast
forex-ball
mezan
ynhagd
jiuaixs
unisciencegroup
srvaudio
drugrehabus
cdjinjiang
leasemymarketing
brightbull
tireweb
apodc
vapemarket
risposteatutto
sionneau
huaweishop
magnet-kan
amningshjalpen
szxianqiege
iwwebsitedesign
dezynamite
exceleur
prosoftwarestore
designedbysigma
ehcache
zoetis
fly2lunch
yango
latteluxurynews
earandhearing
mywebsite
iamfast-energy
hmmawards
wenfangmedia
laniway
pacoveredbridges
lstmliverpool
dibapc
redhorror
redhorror
jovialconnection
intuition-software
digitaldefenders
topsite
kontrollpanelen
thrivecare
zxc3373
indialinks
dcdzhs
postalannex
pbpartners
amateurlibrary
xsvps
togo
91baoa
pixeline
punxsutawneyspirit
mpowermsl
devalvr
mastertgp
jm-crea
lewitzperle
hsgd
manegy
medienhaus-lensing
kurpfalz-park
sharpfinn
saugeenshores
beteachr
qubit-labs
ph-japan
csusports
tamworthdistilling
auvergne
donnha24h
blue-pure
jbwarranties
e-parta
moxie
judionline88
governo
npaci
plachutta
bdzoom
zeiss
highfive
mathias-stiftung
chubby
oltre
aboutyou
allinone-hp
vxjgjfy
ourfourforks
snapsite
virtualworkplaceevolution
xtxwebmaster
westernmonarchcount
servicioapps
stemartaen
gamblingresearch
fair-2sale
busch-atter
rayexport
writeapp
bhspecialty
adversary-demo
39
trvl
foeceme
somi
baccarabet888
ukcoy16
rufalex
appenzell24
eastmanguitars
dubex
fabrichorse
mfc76
motorland
janaagraha
regionalconservation
bunfamardimarmi
immerseuk
videoinformazioni
honeco
camptopa
kortfilmfestivalen
ytlhqz
thewebcompany
dayofshecurity
varietycruises
islandmedpr
yorkshirefilmarchive
steinsprut
brainerdbaptist
harzenergie
synerj-health
eapdlaw
7251t
pridesports
657898
krankenhaus-waldfriede
powersports
zjbti
alleythemes
55×5
factoryoutlet
aegeanspeedlines
ggwp
gfg-id
wasliestdu
thelodge
coquimdownload
kowal
soyoung
adfu
mdjgcjx
sendblaster
duurzaamvarkensvlees
disarmproject
truebluemeandyou
kdlg
brookstreethotel
cnchaowei
kvb63
tor4you
myhaliburtonhighlands
giveway
propertyhome
timothybjacobs
takk
anaptyxis
ikyf
seovalley
112w
agriviva
masterisevietnam
involvery
clanmo
erfgoedstem
admissions
localoffersdirect
kosmos
interatmedia-content
1
myauris
perjovschi
wftygs
visitthy
fb-search
duiven
szs
collective-edinburgh
solutelia
americanapparel
thai-sbobet
soww
nimsmedia
somethingnutritiousblog
anima
kezooli
aptitus
trustedzone
coasterstone
thesearchmonitor
kobeoffshore
station
pinupbet
kurort-rathen
ybl-store
nokia-touch
88gpk
gogbetsg
lebarthelemyhotel
ict-awards
elsbfby
hicapclosures
catalog
surma
afbelectricite
dtech
chinchillagenetik
easterntalent
design
betxfootball
748
ovflunlai
1dat
prasinogroup
sammic
unrulyfashion
scienceportal
7599669
evalor
womenscommunityshelters
estheticon
shop-msgm
electricities
b2836
cyouroc
domund
dreamfindershomes
politikus
gouffier-cha
wanderingsunsets
scudamores
pink-jelly
salud-digna
heatbg
ijr
renoir
archventure
studioseventeen
prominep
rapeise
brantfoundation
alliecasazza
carvingajourney
39
homebriefing
peterbregman
qp50808
zpg-bayern
chinotabi
oodesign
leichtathletik-datenbank
handern
eurom
virtuoso
teledyneisco
tr3ndygirl
zostanzolnierzem
turingfoundation
missingink
phuckhangart
oknovara
afimilk
oneninedesign
letsalllovela
izmirescort
licenzionnye-cazino
licenzionnye-kasino
dzsphere
qdairlines
techalliance
gugenka
bergamosviluppo
nmmagazine
volter
downcorrockgwinbizt
wbs
taxicaller
radissonblu
shxjg
interstoff-asia
applivery
lucascountyhealth
isipm
roebenag
xiaoetong
apothekenindex
beeline
payxpert
m-nus
austrix
latestsightings
eastersealshouston
awssustainablecities
pinkgoulchasiver
lifelineofohio
trax
communitystage
courtyard
kumamoto-aeonmall
greaterthan
thietkeweb5s
82queen
tamtamweb
lesterbuildings
playball75
e-concierge
