Yes I know… You are almost immediately asking why it is important to brand yourself. Well, this is the most important question you could ask yourself before taking any further steps in trying to promote your MLM business. To become successful in your business you will first of all have to brand yourself to stand out as a leader in your field of expertise. To be able to brand yourself affectively we are going to look at the following:
a. Why do you have to brand yourself?
b. What should your personal brand be?
c. How to make an impact by branding yourself.
a. Why do you have to brand yourself?
If you are planning to start up a new business or if you are struggling to make money in your current business, then this is the place to start. I really have to congratulate you for finding the solution to your problems in online marketing. You will not have to learn the hard way like thousands of network marketers are doing everyday. You will no longer be part of 97% of online marketers that fail in promoting their businesses because of the wrong strategies that they apply.
To brand yourself successful you will have to answer a couple of questions first:
1. Do you want to be seen as an expert/specialist in your field or do you just want to be a salesman/consultant?
2. Do you want to attract hot prospects to your opt-in pages or will you be happy with any visitors that have no interest on starting a business.
3. Do you want to be the first choice for your prospects or will you be happy to be the most convenient and cheapest of them all.
4. Do you want to be head-hunted by hot prospects looking for your help or would you rather chase after leads.
So, if you want to be an expert/specialist, attract prospects, want to be the first choice and be head-hunted by hot prospects, here is what you should do:
Brand Yourself
In this business you must always keep in mind that people do business with those that they know and trust. It can only be to your sole benefit to be well known and trusted. In the current volatile financial situation people don’t want to take risks and would rather stick to the trusted and well established brands. In these conditions it is the entrepreneurs who make themselves accessible and make an effort to brand themselves effectively that comes out to be the most successful.
b. What should your personal brand be?
* Your personal brand should be a reflection of the real you.
* It should be communicating what is inside of you to the outer world.
* It should speak for you in your absence.
* It should be your stamp of authority.
c. How to make an impact by branding yourself
* Always make good first impressions especially when introducing yourself, or when speaking on the telephone and when putting together your profile on social sites like Facebook and Twitter.
* Do good quality presentations because your ability to write and speak well will set you on the road to recognition.
* You should keep track of your promotions like your accomplishments, accolades and awards that will come in handy for future references.
* As you are the product, and not your company, let your personality be the attraction.
* Keep in mind that you will be judged by the company you keep.
* You should look the part that you want to be in.
* If you want to be a leader you should be prepared for the responsibilities that comes with the role of being the icon of a company brand.
So, let us put it together in conclusion.
To promote your MLM business successfully, you have to brand yourself effectively. Your personal brand should be unique to your own personality and not to that of someone else. If you have this in place you can work on it to make an impact with your personal brand. It is only then that you will be acknowledged by your unique personal brand and you will be seen as a leader in your field and can therefore claim the respect that you deserve.
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