The entire idea behind customer centric marketing stems from the fact that only customers make money for your business.
Because of that, all marketing just like product development and content creating should place the focus on them instead of elsewhere. In order to learn to place the focus on the customer in marketing, it’s important to understand why.
They Bring All the Money to the Table
It seems like an obvious statement but sometimes companies forget the fact that the only way to make money is to get customers to buy. Customer centric marketing always remembers this fact.
Repeat Customers Bring Most of the Money to the Table
Customer centric marketing understands that 80% of all purchases are made by the same people and remarkets to these customers via email lists.
Customers Can Be Divided in Segments
By segmenting customers into different groups based on various criteria such as demographics and where they found out about your products or which product they entered your product funnel with, you can increase repeat sales.
Is Focused on Individuals instead of Groups
The individual is important when it comes to customer centric marketing. This is led by research into the people that purchase and by creating personas that represent the customer.
Leads to Increased Satisfaction
Customers are more satisfied after their purchases when they made a choice to buy based off customer centric marketing messages. The messages aren’t hyped, so they feel as if they had enough information to make a sound choice.
Assists with Developing Long-Term Economic Viability
The importance of consumer satisfaction shows in the marketing statements that a business makes to potential customers. They don’t seek to use any of a customer’s behavior to try to sway purchase decisions. Instead they craft products that sway decisions.
Values the Customer and Respects Their Worth
A company that uses customer centric marketing knows that the only way to make money is if somebody purchases their product or uses their services. All marketing reflects this fact.
Keeps Promises
Companies who participate in customer centric marketing don’t make promises that they can’t keep. In fact, they always under promise and over deliver. Consumers know that when you tell them something, you stand by it.
Customer focussed companies seek to create communities that show how they value the customer above all else. They have an open-door policy with their customers where the customers know for sure that they are important and come first. When people feel appreciated they end up very loyal to the brand. It’s only when the brand fails to be customer centric that the customer moves on to the competition and loses brand loyalty.
Being a business owner or entrepreneur can be overwhelming and exhausting. So how do some people seem to thrive and achieve their goals and dreams while others struggle? The answer is mindset. To start taking steps today to embrace a success mindset get a copy of my free checklist, Cultivating A Business Mindset at
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