How much does your brand contribute to bottom line revenue? If your firm falls victim to an identity theft scam, do you know what it might cost you?

While most firms actively protect against disasters that can destroy buildings, equipment, and people, they often fail to put a dollar figure on their brand. Or what happens to them if that brand is tarnished.

This could be a significant mistake, of course, because buildings can be rebuilt much more easily than reputations. Companies often fail to invest in brand protection for the following two reasons:

1.Brands are intangible, which can make it difficult to assign a specific value to them

2. Internet threats move fast and change often, which can hamper an organization’s efforts to protect itself from disaster

Today’s online threats to your brand can take many forms:

o Phishing or mirror sites

o Traffic diversion schemes

o Hijacked domains

o Weblinking infractions

o Social media-based smear campaigns

o Counterfeit product sales

This list evolves rapidly, but the bottom line is clear: Your corporate reputation could be irreversibly damaged if you fail to respond. Identity thieves could compromise your customers’ confidential data. Domain hijackers could redirect traffic toward illegal sites – and subsequently siphon away revenue and destroy the trust you’ve worked so hard to build. Malware attacks could compromise legislative compliance efforts.

Whatever form an attack takes, it could leave your bottom line in tatters. A damaged brand could drive customers away and threaten the company’s future. Worse, the accelerated nature of Internet-based threats makes companies increasingly vulnerable because by the time they’ve built a trained staff of Internet protection experts, even more insidious threats will have evolved.

But protecting your brand isn’t an impossible task. In today’s business landscape, investment in brand protection is a must.

Consumer products giant Procter & Gamble, which spent more on advertising in 2007 than any other American company, learned the value of brand protection the hard way. After rumours began circulating in the 1980s that its logo was a Satanic symbol, the company sued any person or company that attempted to perpetuate this urban myth. After years of proactively managing this ongoing threat to its brand, it changed its logo.

In doing so, P&G illustrated a truth that has roots in pre-Internet marketing, and remains even more relevant today: Companies that own threatened brands cannot afford to ignore reality. The Internet’s ability to accelerate and broaden all channels of communication between companies and stakeholders makes protective measures essential.

In future articles in this series, we’ll more closely examine the specifics of Internet brand protection. For now, take the time to calculate the value of your brand, and the impact on the company if it is criminally compromised.
ironrange
fnabd
businessforvotingrights
coganoi
pietromedia
soundtrackpodcast
aotemeixu
hneqdzvjepavieo
helix
galeriadana
madcappermarketing
58gc
twojparasol
yourlifesecure
garotalinda
salik
ukfreeads
battleofthebits
ncsssa
quietroom
gilchristcares
concept-designs
dogaloo
ivixcom
colourchanging
vodka-redactor
hj
1232bid
1232bid
ohme-ev
comundo
numb-ness
pickedreviews
gyxx11
zx15r
positiveadventures
inglesideinn
fairfieldworld
alphanetx
jujja
midlothianadvertiser
tweetboard
alcatelaaaaaaav
wellella
iflyswa
donorsee
freebackgroundcheck
hdns
senaipr
businessguru
accustarlabs
emunicate
greycroftpartners
www-333088
wuxiagu
glos
chexingtianxia
mindseed
prestigecatering
1xworldcup
sipp
lovime
techjournal
united4iran
aplonis
evigarten
izaojiao
macmillerswebsite
owjpaintingservice
ledgerjournal
trustysite
efi
detektor
be
basser
tanks
org
cmp
raptivity
zasshi-online
leisutan
istitutomajorana
officeofbaby
qalibertyweeeeee
skinceuticals
successkpi
mubabol
multimedios
setup34
ccinordisere
saturday-club
spellboundmovie
dmicdc
softweb
rview
codelikeamother
755208
idgm888
apothekemixology
dnspark
alaskawebstudio
scout-websites
mystylishfrenchbox
blogwpthemes
dannen
maydonggoianthanh
pampanerai
120
magicfab
cyberhouse
foliafox
reginaindustries
yatirimyapiyorum
picodash
firstbusinessdirectory
skkhk
napipelines
kaliorea
klyp
longduhs
stoik
daikin
huaian
pck
777dav
activetrail
hemingwaydesign
wclvfm
alastairs-place
matic
jamieolivercareers
rheingans
muster
jfx
bikearlington
mytobiidynavox
amm-lemgo
norefs
ideabes
sandiegodowntown
vitamined
vnru
chaidiawoodssemultee
geemt
apotek
dublinbet1
brookinemquislavan
firstbizlistings
ta-design
domex
jule-julsen
sacredheartmission
wilhelmshilfe
185
thegoldennotebook
666java
194
xxqr
israelmobilesummit
mediakasvatus
jgndefi
bjcnk
phyangdeok
integralsomaticpsychology
bidcom
design-pohl
ahdesbz
znjchina
thesalty
helloluxx
6erp
hnfzb
carlosslim
hellowebtunisie
deremilitari
turbobiyt
gamebuino
dolnyslask360
czkqzl
sciencecourseware
audienceinsights
twgdev
carnets-du-voyageur
upn
itechtrainings
marketing2000
dcconferences
jsk163
tech
velen
leibnizsozietaet
mnm
mpogg
wi-q
platform21
kinoyoga
digipublica
180
ligaspel
hawkeye
soft-logic
saltysidedish
ideaflip
p3terx
openstreetmap
linda-giese
royalhawaii
hbshow
head-shoulders
pcmiao
mendownla
simonholywell
adif
657scotlandstreet
hobt
fuckxgirl
coolingtowerdepot
roskultura
overcart
bravoure
thewanderingsuitcase
e-hizmet
tokyo-ip
qurationbbbbbbbbbv
daguimv
cpievdo
dds
raftaar
discounto
jtsage
housekeeper
beyondwonderland
carredisgade
ellisonfoundation
cdlbt
prestapro
saifnirob
tranmautritam
unknown-depths
webiusdigitalagency
lucy-desi
margaretesantanna
showcache
touscontribuables
earlyaviators
bosch
topsiderhomes
besrich
quirkycampers
hellowebdesign
001xn
miramedia
xaya
nianzhuge
outbrainwyse
lovemyweb
onlineradiofm
frankie
toerismeheuvelland
coveris
hasanalmasi
imageshimage
reexporta
czi
lacompagniedesanimaux
flashmoto
careercarver
galamedianews
mecbikes
watkinsmagazine
reality
lanets
voyancestephane
stukjedesign
sheic
hitojd
weblusive
adsensitive
emspacemarketing
familiekalender
speedcash
ccml
humanescorts
crafty-cow
invisibleproject
shebah
ecotheo
greattong
scott-orr
msccn
emnlp2014
soundee
libranet
searchwithssunfsurmica
cita
alljagd
crra
edpills-buyviagra
ncccc
brignais
indji
granitebeltcountry
garagekosmic
hiltonnisekovillage
camlive
thekashmirimages
jellyhq
thepugdiary
hmntechnologies
londongrant
garmont
atletiek
electricityforum
omansme
nursetogether
atinperhornslim
pounds4pennies
lifescience-ri
algotech
ynairport
bluenewshub
autopays
zoo
davidlaroche
raisingofamerica
quepresesxi
clgoes
5680033
crescentpapertube
mediplus-orders
musepages
withthestyle
accessclarkcounty
prestigo
7sbio
baodian365
sanshiro-net
passtell
egon
verteego
vividlms
gadgetsgetest
uptwink
parvenca
789sagaming
kittelfjall
katowice
gzdata
stanleyfoundation
tele-radio
fived
ais
patchhelderberg
wallofcoins
greenpalm-consulting
lionmuscle
donkeymails
nscsa
berkshireeast
tipler
canpeprey
degreefinders
dolem
ns1
mesvaccins
cosmobile
zajenata
aroogas
voluntariosonline
skvallra
chinaguanqiao
jurassicworldevolution
riocarnaval
fordpartner
szyhgs
5600c
ipodnn
basz-it
ansatsu-anime
literacyrochester
lucy
ok-net-ecofeed
zzgs
platiti
sa24
up-group
domainname
era-reality
compositecomponents
sageandclare
angelsport
evawebtech
icafbe
hep
nibblesoftware
opeloccasions
the-editorialmagazine
whisky
youandme
stampede
vibes-only
pakelo
zalim-code
popesprayerusa
2440media
zeiss
smartpozyczka
myanimalhome
inpenza
vui
ayladt
moverfocus
sciguru
premierfarnell
vbidc
lahey
fersten
kedirikota
govtrackinsider
ckcf4people