More than 105 Million people have watched this YouTube video about the Purple Mattress Protector pitched by a female Sasquatch.

The creators of this video understand that you can’t be boring if you want to get attention for your product or service.

But it’s more than a visual gimmick. The script for the video is a straight pitch from a mom extolling the virtues and benefits of the Purple Mattress Protector.

Most TV commercials are 30 seconds long but this video is 3:43. You can’t take your eyes off it, and I admit I’ve watched it several times.

So, as an independent professional wanting to attract more clients, what does this mean to you? Am I suggesting that you hire a Sasquatch to pitch your professional services?

No, but I am suggesting your marketing could be a little more creative, eye-catching and benefit-oriented.

The second law of attracting more clients is: “You must not be boring.”

But I’ve noticed that this is the prime feature of most promotion and marketing for independent professionals:

It’s mind-numbingly boring.

Why? Because it’s all about you or about your process. And nobody really cares about that. They care about how you can help them.

The Purple Sasquatch video gets this. And in the opening of the video she addresses the problems with other mattress protectors:

“Did you know that the wrong mattress protector can ruin the feel of your mattress?

“Hi, I’m a mom, one of the hardest jobs out there.

“This is Junior. Junior’s a sweetheart but he can wreak havoc on our mattresses. Which is why I got the Purple Mattress Protector.

“Nobody likes sleeping on a plastic bag! Other protectors turn your bed crinkly or stiff and they make your mattress noisy, hot and uncomfortable – like a Nickleback concert – or the first year of my marriage!

“A mattress protector that ruins the feel of your mattress makes about as much sense as my husband’s conspiracy theories.”

You can see their “making of” video here.

Now that our Sasquatch mom has established the problem with other mattress protectors, she extolls the virtues of the Purple Mattress Protector:

“The Purple Protector is stretchy so it can let your bed do what it was designed to do.

“The Purple Protector enhances your Purple bed or any other bed. It’s soft and flexible so it doesn’t take away from the supporting power your mattress.

“It cradles your pressure points when you lay down instead of making your mattress hard and uncomfortable – like watching Transformers IV through the window of an RV.

“And the stretchiness means it’s super durable, which is nice because Junior has vivid night terrors about deforestation.”

The pitch about the protector’s benefits incorporate some sly humor that fits with the visuals of the video.

Could you do something similar with your marketing copy? Of course! (Without going over the top.)

The first part of your copy should address the problems or issues your prospective clients are currently experiencing. This is what one of my clients wrote:

As a top executive or leader in your organization, you’re often faced with leaders and managers who are not performing at the level you need them to.

I am often called into a company when they are experiencing people issues and challenges such as the following:

Someone in your organization is not communicating effectively. It’s hurting productivity, spoiling relationships and impacting morale. You wonder what you can possibly do to help them get along and interact more successfully.

No sly humor here, but it directly addresses a very real issue experienced by leaders and managers. Then you can explain the benefits of your solution:

My executive coaching services help leaders improve their communication skills and enhance productivity.

Executive coaching gets to the heart of the matter, addressing behaviors that don’t work and offering new ways to interact effectively.

When we work with leaders, we help them tap into their strengths, leverage their relationships, and communicate authentically and powerfully.

And that translates to a more productive, profitable company.

Notice that none of this copy talks about your process (that’s boring), but addresses the results the leader can expect if they get executive coaching.

So, don’t be boring. Take a page from our Sasquatch mom and talk about what your clients care about: value, benefits, and results.

You can see it here.

Cheers, Robert M

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link:
hotx
elblogdequeen
coloniesmasterassoc
lms
elyon
melaniewickhamlinoprints
maybeforsale
tiendabeyond
citac
falafeltimeme
ratemycock
historyundusted
aicesu
whatsupyukon
styleschematic
flart
patentmsk
goldenweb
pino-noir
rebeccajoneshowe
vendeka
covireivac
sunkey
topfreecrad
hydroseeding
paulobreogan
mhvfcu
aviatravel
bpxl
thiel
ticketware
phoneky
agri-note
officialauthentic49er
slf-tipps
idifx
blondieundbrownie
duvide
datafusion
sandfordhighschool
kontur-networx
lablaa
resetdoc
addressfinder
wholelifefitcoaching
kbjhot
satena
rogerslowell
geof-osgl
zata
empleaverde
duckcamp
reddeerchamber
packagestash
may28th
motor-ecu
telstar-online
amazonfashionweektokyo
roguepins
flixlab
east-inflatables
souto-demo
nikola-lenivets
okhentai
lolalytics
marketone
fusion
goodlifeeatery
genome-engineering
mimedia
theindieearth
brunettelove
straightforwardlistings
facedet
lifetimetv
302513
trevlix
allaboutanimalsrescue
hilofarmersmarket
manydropship
jblav03
ijuejadeite
districtpublishing
ozpa-h4
csn
restaurace-startronic-ostrava
hyper-caine
castiron
1life
yubacitymartialarts
robert-walters
brightonchamber
ju888
caavo
wspc
leadrugs
88aa999
wonderwhite
achems
arcdog
decodubontemps
smallplanet
albertaconstruction
nl-hose
tlks
bac-channel
halation
continental1
healthysanfrancisco
hackinghr
hrz
libertad
juvel-5
yukangwy
estomedregistration
rampasthma
amyinthekitchen
566333m
topaustria
zolarsystem
arhamsoft
greeeen
erosto-libertin
cmrn
attorney
digicell
cilvsuanna
aixx88
crusher-cn
h7395
uces
transportchorego
eblocker
gym68
jiugangbid
thermor
cnapolitano
offishall-agency
supersonic
hp1
757studio
ieb
kcpt
lwgov
gone-undone
xtmmo
meeus
helenalinder
awsmp-usageinstructions
powszechny
thechiropractice
acsoftwares
jackhanley
enrboenyc
necrocky
design-simulation
taxlookup
ecoping
cocoaaaaa
fmvideoplayer
blogdiloz
jyshrcl
twave
pappy3
ieba
cuisine-et-douceurs-de-nadi
qhls
szkepuda
tonystoolshed
miavose
takeoffforsomewhere
crowdicity
cwg
211
vhs-stade
policefreecommunities
vpconseils
internet-facile
flashag
giegolvo
dyve
directslave
benkimimgkhn
halosites
wholesaleed
galleon
zenden2k
waptac
jp-tree
honigman
blickers
oberhavel-kliniken
zbv-opf
lueth
caircoalition
equinix
24-ads
genuineisbest
strass-syndicat
sns
baiping
coiffeur-marcoussis
sywenming
denso-europe
alapinfo
programmazione
firstheberg
dieulefit-tourisme
jneco
xmlsucks
meetcontrol
netreo
zivelo
ibcmworld
martinsflights
spark-online
yescourse
sxmz
dulichmocchau
cxdh
plus-solar
cixidns
backusmarketing
cco
arte-materia
ampmycontent
nicecms
tabletopturniere
cidrz
chocolatefetish
firstserver
scqxgz
sandy-hook
cd18a23j
jam-net
badassbreeder
webupon
allinrecipes
waveisland
jinyeshunda
xaxnv
mszb07
vinfast-binhphuoc
csy1718
safequarry
isitebuild
allmakes4x4
graftonvillagecheese
vallter2000
wzjjcsb
hartandsolphoto
qazwsxedcokmijn
caracool
brower-demo
odinstower
boxlinebox
laguna
latinamericana
dql2clk
thecraftyliciouscrafter
thewoodenboatschool
ceskehrady
sntcz
omahanostalgia
gripu-webfee
sarkariresult
sur-rdv
svendsen-sport
perfectomedia
adhrb
assistance-joomla
lakers
noaps
mysurvey
helmondsport
lemulotbrodeur
bloggeratoz
shepherdinstitute
mindpheha
channel-welcome
ifitlevo
sxrtvu
karpalogroup
ville-chatillon
serdecznik
ssusc
arfb
priliv
arbrix
ahla
negrita
fish-media
poeschl-tobacco
educationdegree
liunalocal183
hd-creative
upgradeamerica
dementecreativo
cnheatsink
openels
marinecu
swiss-mediators
dnc
iphone5mod
catf
arucom
trylist
esportesmotor
-days
n-created
hkmdb
goedvinden
onodi
hankthetiledoctor
aestheticssensibilities
peylustcomppot
menalicyc
schnoor-ins
expatchoice
cloudheroes
rental-system
4a98
pcassistent
timesheetreporter
paifacothamb
procoatpaintingsandiego
hoffmanestates
primertemplates
gowifi
webcast-miracle-plus
bactrim2018
mjbseminars
eightoclock
sodabooks
lightoffire
target-value
instantlyincome
ngvtriennialstore
wordpresstemam
greenbergcompany
influencing
globalstd
thefortunashop
expedientlimo
g20karuizawa
amhsjournal
lygtzy
healthleaderforge
beeholmesphotography
yourun1000
matsunaga-w
penraten
webkompaan
hikozaru
joilieder
resulthour
artwisher
guodaeducation
tentaclegarden
viaticalauction
styrelseproffset
wordpressa
pi-web
webasite
roya-citoyenne
indonesiain360
psychceu
iubilaeum2025
marijuana-seeds-for-sale
amplifon
cxdhjx
serveurs-minecraft
streamin
ballon-taxi
expertpay
kentdenizli
ctconventions
mojaucionica
multilaw
inoset
pushinpdr
phwlys
naytopordexiri
luechen
hzhcxs
simun
convoydocent
lantero
cnfems007
uisihtk
sbwgmbh
mihc
opentouchmap
tradingview-widget
leanhub
rarepalmseeds
gis-support
asian
agriaffaires
bonescoffee
ordfrontforlag
heartbreakphotography
hitech
ways2go
espto
petsapp
datacentrix
wxjbsb
refugeefilm
universalworks
paginesanitarie
coilrd
kindramcdonald
fisiofocus
pictogrammers
totallytomato
monarmoire
creatureshop
bda-nrw
noaa-ghcn-pds
machi-nori
hb12333
erictheise
gatopardoblog
boermartijn
sjdaily
adultplaythings
immo-entre-particuliers
medi-wertung
oskfotboll
chrislomasphotography
ysui2011
yimei361
vatom
businessmole
visiontrack
cressi
horizontall
yourgv
housecashin
myonlinebillboardcreator
notconsumed
ao-ss
socialprotection-humanrights
ehukukdernegi
cardmantr
movewin007
pnu
taketheleadllc
demoule-toncake
bcsdschools
aresjx
whatmobile
olinox-creations
minetta-demo
vhu
damste
soshisha
cactusbodega
pirkitpadangas
sudiptodas
pilgrimbandits
greenwash3
gamez
chotto-demo
fillmore-demo
116
millpondatstonehouse
lgpd-brasil
elizabethdayonline
ssq435
astrees
lynchsny
cybersquirrel1
varta-consumer
russellperformance
sneakerdistrict
baylearn-org
mogomarketing
filippoberio