Just launched a startup and thinking of getting that deserved visibility over the internet? Well, you are in the right direction. You definitely need to get your brand in front of as many eyes as possible. Digital Marketing today, is a maze of millions of messages bombarded upon customers. It’s going to be difficult to get your startup in the limelight – but not impossible!
Understanding that your startup does not have the funds to invest, here are a few invaluable and affordable tips that will help you get there sooner:
Social media is one of the most effective ways to reach out to a maximum audience in a very short time. But it’s not just about creating a social media profile. You will need to update it frequently and stay on the top of things. Interact with customers, reply to their queries, take feedback seriously and keep your profile live. Consistency and frequency are crucial to maintaining a great social media profile for your business. Be aware, that social media isn’t about your business, it’s about your customers and the more you keep in touch with them, the more your brand will succeed. Well, taking positive as well as negative feedback seriously will give you an insight into what you need to keep or change about your business. Putting customer requirements first is the key to the success of any business. Using only promotional messages about your business is a failed technique. You need to be social and ‘talk’ to your customers or potential customers out there.
Another good part of social media is that you can try really small investments in advertising on Facebook, Sponsored tweets on Twitter and LinkedIn’s premier services. Selecting keywords accurately and targeting the right audience as well as spending some amount on these media will definitely bring in a lot of initial customers for your business.
Be rest assured, content is still the king! Content is the only vehicle to convey your brand’s voice over the internet. The base of all internet marketing techniques is great content. Find the right content for marketing and half your job is done! Optimize your website content for all the latest search engine optimization guidelines and create content around what your customers want.
Finally, mobile has entered the world of internet marketing too. With Google’s announcement of the latest mobile friendly algorithm, it is imperative that your website be mobile friendly. Make sure that your website provides your customers with a great mobile experience. They should not feel that there is any less information on the mobile version of your site than on the desktop version. Well, in short, the experience should be additive, not reductive. As more and more people access the internet through mobile phones, make sure that your website is responsive and has the ability to adjust itself as per the size of the mobile screen.
Well, there are plenty of tips, tricks and techniques out there. But if you are a startup, these could be a great starting point for you.
Pranali Mehta is a marketing professional working for a reputed digital marketing agency that provides a gamut of marketing services like search marketing, social media marketing and lots more. She loves to share her experiences and expertise in the form of blogs and articles.