All digital design agencies recognise the importance of marketing in the digital age and its role in helping businesses reach their full potential.
There are many forms of digital media that can be used to promote your business. All forms of digital media should have sound planning and strategy behind them, making sure that any campaign reaches the correct target audience. It is also important that any corporate communication is supported by a solid brand identity design. All marketing will be enhanced by a good brand supporting the overall sales message. There are many forms of media you can use to get your message out there.
HTML email design can be used to target a wide amount of people. The emails can be used to direct viewers to specially designed micro sites to reinforce the message. Websites can be built to utilise analytics and tracking which means you can track how many people visit your site, where they click and which pages are most popular. Online games are a great way of capturing more data and can also be spread virally and incredibly quickly.
Which leads on to viral advertising, where carefully crafted videos can be extremely effective in reaching a wide target audience. This element of sharing has become a major feature of modern marketing and is fundamental in social media. Increasingly, digital marketing agencies are embracing social media marketing as a way of reaching target audiences. Large brands are forming their own Facebook pages and driving traffic there through various campaigns. Twitter has also become a great tool for getting your message out there and being able to gauge the response from your followers. Most social media sites can be utilised within your site, allowing users to share your message with their friends, which in its simplest terms is free marketing!
In some instances, it can be beneficial to enlist the help of a flash agency, capable of designing and building captivating & engaging flash banners to help promote businesses. These banners can be strategically placed around the web to target specific users and direct traffic to a set website.
New forms of digital marketing stretch to iPads and iPhone apps, which are proving a great return on investment if properly executed. iPhone apps are usually designed to be fun and exciting whilst delivering the desired brand message at the same time. These apps can be designed around a wide variety of concepts and campaigns, which prove to be great fun but ultimately a fantastic way to spread a business message.
Potential cold clients need to be able to find your company through search engines as well as through word of mouth. Google SEO specialists help ensure your page ranking is as high as possible and focusing on certain key phrases to make sure you appear in the right searches.
Higher Ground Creative cover all areas across print, digital and web design. We can help create html email designs and develop a brand identity.