I like things to be direct, to the point, and informative. That’s the way I am, and that’s the way I like to receive information. When I came across what was being billed as “the shortest marketing conference ever,” I said HELLO, that sounds like my kind of gathering!
The conference produced an incredibly informative and diverse body of work, and best of all it’s only 60 minutes long.
While the conference offers valuable information to anyone in search of great marketing tips, what really got me thinking was the idea that each presenter had to keep his presentation to less than one minute.
The Influencer Project was an innovative digital marketing conference where 60 of the most influential Social Media minds spoke for 60 seconds each on progressive strategies and tactics to increase and maintain your online presence. Participants included: the always entertaining Gary Vaynerchuk, veteran guru Guy Kawasaki, and Scott Belsky from the Behance camp (who’s awesome book Making Ideas Happen is on my desk right now actually). You can listen to the entire program at The Influencer Project.
If you had to sum up your business in less than 60 seconds, what would be relevant? How would you condense your message to make sure you were saying everything you needed to say? While the goal of this conference was to obtain a wide variety of tips in a short period of time, learning to condense your message, make it consistent, and reach the people you are trying to reach is the ultimate challenge.
If you want to try to condense your message, try listing all of the relevant information about your company. Eliminate all the words that are not packed with power, then use the rest to create a dynamic and informative message that tells everyone in an instant who you are, what you do, and why they need you.
Aaron Parkinson is a professional marketer living in Victoria, BC, Canada. He went from nightclub bouncer to self-made millionaire in less than 2 years thanks to Direct Sales. Aaron is a proud husband and father of 2 who enjoys martial arts, high stakes poker, and exotic travel.