I know this sounds crass, but I feel it is very true. How many websites have you visited in your journey to make money blogging or make money online and have come across the proof of income as “Social Proof”. You know those pretty pictures from clickbank or AdSense that display some outrageous earnings. Was your reaction holy cow!!!, look how much money this guy is making online!!!. I want to make that much money too!!!. And I just know that if I just buy this one product that all my financial problems will be solved. Heck it worked for him look how much he makes!!. So what is the point I am trying to make here? Why am I being so skeptical?. If you were smart a cookie you would adopt good sense of healthy skepticism. I want you to be skeptical, I want you to doubt what you see on these boastful websites that offer up this kind of social proof. It takes me all of ten minutes to generate those pretty pictures using Adobe photo shop. Look, the point here is this. Intermediate to advanced marketers know this to be true. I’m not a guru but I’m no dummy either. Don’t buy the hype or hyperbole.
There are a lot of great copy writers that can sell you anything and everything at any price. And they use tools like the above “proof of income” yes they put earnings disclaimers on the bottom of their pages Hmmm I wonder why? and other social proof tools i.e. the Testimonial. Ask yourself this when you’re reading the sales pages. Do you even read them? or do you just scan down to the bottom to find out how much it is and then decide it is stupidly expensive, or decide this is the right tool for your needs and then purchase it?. So while you’re looking at these sales pages ask yourself this about the testimonials. Are they paid or solicited in someway or do you think they’re genuine? Are they the result of a joint venture?. I’ll tell you this from my experiences with joint venture marketing. The first thing you do is to solicit someone with a list by saying something along these lines. I have a product I want to market and I was wondering if I could have your feed back on it.
Then it usually winds up that they ask you for the product to have a look at it. If they like the product often times they’ll ask if they can sell it and include a review of the product or a testimonial on your website. This is solicited. Others will just send out an email to their list asking for testimonials. Get the point in all this. You have to be careful with what you read and what social proof is being offered to convince you that this is THE product for you.
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