In today’s times, when every industry is pushing harder towards the digitization of its operations and services, Social Media Marketing becomes a dominant aspect. No brand or organization can expect to move forward without putting an efficient Modus Operandi for their Social Marketing right in place. People across age groups and different social strata are glued to the phone screens like never before. Instagram and Facebook have taken over the entire advertising and marketing strategies of organizations like never before. From SME’s to giant established brands, everybody is striving hard to make their presence felt and applauded over these platforms. Digital marketing and SEO have become dominant watchwords for any company’s Marketing Bible.
How Can SME’s Benefit From Digital Marketing
For small and medium size enterprises, managing their Social Media handles is a mammoth aspect of their marketing landscape. With right SEO and digital marketing strategies in place, these platforms have the capability to help a brand reach its right audience niche and translate into sales and profits. This is where the Digital Marketing and SEO come in handy. There can be two distinctive approaches to establishing one’s Social Media channels – passive and active. No denying that in the last decade, this new influencer and consumer oriented marketing approach has drastically replaced the traditional format of marketing. In the current customer-generated content creation approach, a lot of power lies in the hands of the consumer. The consumer is both the creator, the approver and the buyer in this scenario. The brands have no option but to acquiesce to the fancies and whims of the consumer, who is better informed and more sophisticated than ever before. The power dynamics have definitely shifted.
Developing Your Brand Messaging
The passive approach adheres to the brand establishing a robust social media presence and communicating its brand image to the audience, but not pronouncing on Social Media for the sales. Also, it helps them comprehend the market positioning and the consumer behavior at its core. In the active approach, the SME works aggressively towards engaging and luring its customers/clients through their Social Media channels. The growth trajectory of the brand in this case does depend on the behavior of their consumers on their Social Media handles and how warmly they embrace them.
This propels the brands to be constantly on their knees and put effective marketing strategies and influencer collaborations in place. There are ample PR and Marketing agencies that SME’s can have on board. These agencies put the right fit customized strategy for your brand that does help to foster, nurture and grow a smooth upscale Social Media graph over a period of time.
Consistency for Long Term Social Media Success
It is a huge task for SME’s to build upon their brand image, convey the correct notes to their audiences and engage consistently to never let their followership fall. They rather can’t afford to, as this directly impacts their businesses. On the other hand, this also provides easy access to both the consumers and the SME’s to interact, communicate and share with each other. The brands are no more privy to what the consumers think of them and where they might be falling short. This strenuous process of building a brand on Social Media ad driving engagements might seem like an uphill task to begin with, but in the long run, its interactive nature does positively help a brand. All the SEO and Digital marketing strategies and collaborative initiatives do yield great results, the only point to keep in mind is consistency and quality. An effective Social Media marketing strategy in place is certainly an egg worth hatching in an SME’s basket.
This article is written by Ted Mosbii from InfoStream Solutions of Toledo. InfoStream Solutions is a full-service Web design and Digital Marketing Company based in Toledo, Ohio area serving customers in Toledo, northwest Ohio, Ann Arbor and southeast Michigan.