If you are a frequent user of the Internet, chances are that you have seen so many self-professed branding gurus give their two-cents worth on this topic. But the truth is that not all you see online is factual. Through the years, there have been plenty of branding myths that have misled most of the online world. These myths often lead to bad and costly consequences, especially if you are trying to push your brand forward in the competitive world of cyberspace.
Let us take some time to review the common branding myths and to set the record straight on what it takes to do good branding for your site.
Myth 1: You need a logo for customer memory
This is a common misconception. Think of brands like Marlboro, Ziploc, and Puffs. They only have a creative font-styled name. They do not have what people would conventionally call a logo. It is not bad to have a logo but it is also not as necessary.
Fact 1: Customer treatment is directed to customer memory
You can have the best logo with the most creative colors made by the greatest logo designer in the world and this will still not help you if your service is poor. The only way to stay in the minds of customers is if you treat them right and give them a good shopping experience. Answer all their questions satisfactorily and they will surely go back to you.
Myth 2: The Unique Selling Proposition is the brand
This is not true at all. The USP is a great way to get your brand across but this is not the brand itself.
Fact 2: The brand encompasses everything
The brand is created and communicated with all the steps that you take, everything you offer, all the information you send out, and all the relationships that you build.
Myth 3: Branding is static
The biggest and most dangerous myth that you can believe in is that branding is a static process. Most businesses think that having a great USP and a creative logo is all they need to brand well.
Fact 3: Branding is an active process. This does not just happen once. Setting it in place is just the beginning.
Branding is not just one part of a marketing campaign. It is a sum total of all that your business represents. This is not just a one-time event. It takes patience, resourcefulness and a keen motivation to succeed above your competitors.
Push your brand by accentuating your product’s strengths and working on your weaknesses. It takes time, but it will be all worth it, once you see your efforts translate to more profits.bangwogaoding
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