Mobile marketing is an incredibly effective way to reach consumers. It is certainly on the rise now, but we’re still in the beginning stages of mobile marketing. With more than 4 billion mobile subscribers in the world, mobile marketing is a force to reckon with. Even though it is still experimental, it is still the logical step for marketers to take.
A subset of Mobile Marketing is Mobile Advertising. Mobile advertising is a form of advertising where marketers target mobile users for marketing of their products and services. A mobile advertising platform can add a lot of new services to the sales and marketing arsenal of a business. Using the platform allows a business to venture into a highly unique and specialized field of marketing.
Facebook has acquired a mobile advertising company called Rel8tion. Google recently acquired AdMob for $750 million. There is a wealth of money to be made through these mobile advertising platforms. This competitive acquisitions will push both companies in a good position to spur growth of the mobile advertising market. Innumerable players have jumped the bandwagon of mobile advertising and more are doing so every coming day. Most mobile advertising campaigns so far have been operator-independent. No one company can deliver effective, permission-based mobile advertising alone.
There are other forms of mobile marketing and it is listed below:
1. Location Based Mobile Social Media Marketing
2. QR Code Marketing
3. BlueTooth Marketing
4. Text or SMS Marketing
5. Mobile Search Engine Optimization
6. Mobile Applications Marketing
7. Mobile Gaming Marketing
It is clear that with more and more consumers jumping into getting the latest smart phones like iPhone, Android and Blackberry, it is clear that the mobile channel is going to be an explosive market for any business. Mobile marketing courses are now popping up everywhere to educate more and more business owners in leveraging this platform for their marketing efforts. Sad to say, there are still many business owners are still not aware or totally understand or acknowledge the importance of this new marketing channel.
Mobile marketing is better than Internet marketing as it provides greater consumer coverage since it doesn’t remain in a fixed location. as the cell phone is going to be the most personal device to reach consumers, this industry is going to see an uptrend. Therefore, it is imminent for any business owner, whether in B2B, B2C or B2G industry, to quickly learn and implement mobile marketing strategies in their business in the near future.
Vincent Cheng is an online marketer with 7 years of online marketing experience and is a sincere online marketing coach from JeVince Solutions. He is also the creator of the BlueTail(TM) Online Marketing System which has helped more than 1000 small business owners around the globe through his home study course and through a published book with the same name.