Introduction
Branded toilet paper has many extra features compared to store brand paper. It also benefits from the large commercial advertising that makes it more expensive, but a more popular choice. Are the quoted features worth the extra money, or should you buy the generic store brand paper for nearly half the price?
The Advantages
One of the major advantages branded toilet paper has over the in-store unknown makes, is the big advertising budgets. TV advertising means you are more likely to buy a brand you know, and feel you can trust. Many of the generic will have exactly the same features as the more expensive types, but as you haven’t seen it on TV – are unaware of it. Some of the more well known features are:
3ply, when most papers have 2ply (2 very thin sheets together to add thickness).
Super absorbency – making the paper absorb more water than standard papers.
Embedded lotions – such as Aloe Vera (Cooling, soothing).
Imprinted designs – such as the brand character.
The Disadvantages
The truth is – once a large company has developed a new feature, it isn’t long before it is copied, and can be found on toilet papers half the price. Imprinted designs have no physical benefit – and are more for brand awareness. All the other features are available in some form from in-store own brands. However, it should be noted, that special offers from the stores can sometimes mean the branded toilet paper is the one to buy – often making their own brands the same price as the branded papers. Store brand papers can also be extremely low quality – and the better varieties with the features you want, can cost as much as the branded type. In this case, it would be better to buy the brand you want.
Conclusion
If you have always used the same brand of toilet paper for years, and have always been unhappy with the high price – it could be worth trying some of the store-brand papers. Try not to go for the cheapest, as this will not compare to your branded paper. But in-store brands can rival the more expensive types, if you are willing to try to find the ones that suite you best.
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