Internet marketing in Bellingham Washington provides fertile ground for companies of all sizes to expand their market share within the community. Situated in the Northwest region of Washington, Bellingham is a unique area consisting of 25 communities.
Incorporating Internet marketing strategies in the Bellingham Washington area can help company’s market products and services to a diverse group of residents, visitors, and tourists. This area is home to outdoor enthusiasts, photographers, artists, activists, college students, retirees, entrepreneurs, small business owners, and large corporations.
Located in Whatcom County, Bellingham is the 12th largest city in Washington State. It is renowned for prominent colleges and was deemed one of Washington’s top retirement cities by Kiplinger’s Personal Finance. Bellingham is known for hosting the longest running peace vigil in America and has strong ties to activism.
Online marketing provides Bellingham businesses opportunity to connect with residents and tourists through a variety of venues. This is accomplished by developing a website or blog and interconnecting external advertising methods such as online videos, podcasts, electronic newsletters, local listings, mobile marketing, and social media outlets.
Internet marketing is comprised of many facets. It is impossible and impractical to integrate every available strategy unless companies have a dedicated marketing team and expansive advertising budget.
Additionally, online marketing requires specific skillsets that most business owners do not possess. For example, to successfully market online requires a Website or blog; writing SEO-rich sales copy; producing videos and podcasts; article marketing; lead generation; publishing business information to local search directories; and social media marketing.
To fully capitalize on each strategy would require at least one employee per technique. Bellingham business owners have an advantage over other markets due to easy access of college students.
One way to reduce marketing costs is to outsource projects to students. Not only do they need the extra cash, they charge less than professionals and offer fresh perspective to ad campaigns. Companies can also implement intern programs for projects such as web design, online marketing, and video production.
The advantage of incorporating online marketing is most strategies can be implemented for a fraction of the cost of print advertising. In fact, for most strategies the only cost involved is man hours.
One online marketing strategy that Bellingham business owners should place at the top of their list is local search directories. Local search is similar to print yellow page directories, but offer options that cannot occur with printed books.
Companies publish contact information, physical location, Website address, hours of operation, and driving directions. Directories link that information to mapping services to provide GPS coordinates for in-car navigation, making it easy for searchers to drive to the front door.
The advantage of publishing to local search is searchers can easily locate listed businesses within the Bellingham area. There isn’t as much competition in directories as there is trying to obtain search rankings via the major search providers.
In addition to publishing to major local search directories such as Yahoo Local and Google Places, Bellingham companies can capitalize on local directories such as BellinghamDirect.info and CityDirectoryOnline.com.
Another venue Bellingham companies should include in marketing plans is that of social media. This venue is available for entrepreneurs to Fortune 500 companies and it doesn’t cost a dime. Most people are familiar with Facebook and Twitter, but there are unlimited ways to engage in social marketing.
Facebook presents ads on subscribers profile pages based on their location and advertising preferences. Many companies purchase pay-per-click ads to further expand their reach within the Bellingham community. Social media outlets are a great way to build brand awareness and develop long-lasting customer relationships.
Incorporating online marketing strategies is limited only by imagination. To fully capitalize on each requires an understanding of how strategies work; the pros and cons of each; how to effectively implement; and how to track results.
It can be advantageous to talk with an online marketing consultant or outsource projects to advertising agencies experienced in Internet marketing practices. It can also be advantageous to work with locally-based agencies that understand the diverse culture and unique needs of the Bellingham market.
Online Marketing DNA specializes in helping companies integrate Internet marketing Bellingham Washington strategies to enhance online visibility and customer relations. Our proven-system marketing packages are developed to suit each client’s needs. We’d like to help your Bellingham business reach its full potential and invite you to learn more about our unique services at www.OnlineMarketingDNA.com.
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