If you are a Branding expert and you are writing articles on branding for the general public, you must remember that consumers and private citizens think about marketing and branding much different than those in the industry. After all, consumers are the ones which buy the products and services that are sold through good branding, and they associate with those brands, and that part they understand, but what they may not understand is how their emotions are being manipulated into making a particular brand personal to them.
Whereas, a consumer deserves the right to know why they feel the way they do about a certain brand, or why they become a brand loyalist, they also need to realize why it is okay to feel that way, and why others do as well. When goods and services are branded correctly, a consumer will make a connection, and that brand becomes part of their personality, part of who they see when they look in the mirror.
After writing over 100 articles on this topic, it has become readily apparent to me that many branding experts are not able to write articles on the subject so that the general public gets it. Occasionally, I do find superstar branding experts, like the author of; “Face Your Brand!” Who just happens to be an expert designer, marketer, and branding expert for businesses of all sizes. In his book, he explains things for the non-branding expert, small business owner, and in laymen terms the reality of branding in a way which even a customer or consumer can readily grab onto.
Needless to say, it takes a special person who can write about brands, and branding in this way. Perhaps, you should learn from the past, and consider developing a style where you can talk about your skills as a branding expert, but help the consumer and the general public understand what it’s all about. Please consider all this.
Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes in branding. Note: All of Lance Winslow’s articles are written by him, not by Automated Software, any Computer Program, or Artificially Intelligent Software. None of his articles are outsourced, PLR Content or written by ghost writers.
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