When you can take your typical sales process of selling one-to-one…
… And flip it on its head and sell one-to-many. Congrats! You have successfully employed leverage in your business.
Marketing Automation Software allows you to employ leverage in your business: To supercharge your marketing and sales.
Leverage is typically the defining difference between a successful business and a SUPER successful business.
How much leverage are you employing in your business now?
What about your Customer Value Optimization (CVO)?
Having all these tools at your disposal is great for promoting your products and services.
But what about your CVO?
Have you maximized the lifetime value (LTV) of your customer?
The goal is to design a marketing funnel that makes it easy for your customers to buy all or most of your product or service offerings again and again…
A marketing funnel strategy is absolutely essential to optimizing the profitability of your business.
And it’s the key to deriving the most value from your Marketing Automation Tools.
Without a high converting marketing funnel, all you have is an engine that’s not moving very fast…
Marketing Automation Software is business changing technology.
Infusionsoft, AWeber and Meet Edgar will allow you to stay in touch with prospects and customers…
… Automatically.
However, this doesn’t mean NO effort (although once you get your routine down it can FEEL effortless).
You still have to create the content and messages you’d like your audience to experience.
Marketing Automation Software allows you to systematize and organize your marketing beyond anything you ever thought possible.
You can literally take a new lead and guide them through your sales process, on auto-pilot.
Infusionsoft
Infusionsoft is the only all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce.
KEY FEATURES:
CRM
Marketing Automation
E-Commerce
Built-in metadata and keyword fields
Drag and drop to craft and publish landing pages
Web Forms
Social Sharing
Easy Publishing, Landing Pages
Email marketing, Automated Campaigns
Multimedia marketing management
Marketing reports
Scoring tool
Referral Program Management
Track orders, sales totals, accounts receivables
Payment Processing
Lead Scoring & Distribution
Quotes & Orders
Opportunity Management
Sales Reports
Multimedia Marketing
BENEFITS:
Simplify Sales Activities
Qualify and Distribute Leads
Automate Sales Tasks
View Sales and Conversion Reports
Manage Opportunities and Pipelines
Capture Leads with Web Forms
Segment Customers
Manage Your Calendar and Tasks
Import and Manage Data
MARKETING
Build Relationships with Campaigns
Follow-Up with Smart Autoresponders
Share Content Socially, Measure Results
Look Professional with Attractive Emails
Get to the Inbox with 99% Deliverability
Capture Leads with Web Forms
Track Results with Reports
Get Personal with Behavioral Triggers
Market Offline with Multimedia
E-COMMERCE:
Create a Storefront and Shopping Cart
Create Electronic Order Forms
Sell More with Discounts, Upsells and Trials
Offer Payment Plans
Trigger Post-Purchase Follow-Up
Invoice and Collect Electronically
Manage Product Inventory and Fulfillment
Grow through Affiliate Programs
AUTOMATION
Build Smart Campaigns
Qualify and Distribute Leads
Automate Workflow
Create Smart Promo Offers
Invoice and Collect Automatically
Track and Deliver Products
Create Personalized Communications
Over 23,000 small business owners use Infusionsoft to get organized, save time and grow sales. The one-drawback to Infusionsoft is that it’s NOT plug-and-play. It takes time to learn.
But it’s time well spent.
AWeber
AWeber Communications is popular for its superior autoresponders and is a solid performer in most aspects of email marketing.
KEY FEATURES:
A/B Split Testing: You can create A/B versions of an email campaign and test to see which version is more successful.
Alias Email: You can create an alias email address to send email blasts from.
Autoresponder: You can create auto-response emails.
Image & File Hosting: AWeber will host the images and other documents used in your campaigns.
Integration: The product can integrate with other software applications or websites.
RSS to Email: Emails are automatically sent when an RSS feed on a website or blog is updated.
Scheduling: You can schedule the specific time and date of your email blasts.
Social Media Sharing: You can share directly through social media websites.
Triggered Campaigns: You can create auto-responding campaigns that are triggered by customer behaviors.
BENEFITS:
When it comes to campaign effectiveness: There’s a lot more to keep your eye on besides revenue numbers and subscriber counts.
To really understand how your campaigns are working, you need to look at how your customers are interacting with your emails.
AWeber provides just this kind of data, which is accessible at any time through AWeber’s email reporting dashboard.
You can bring up charts that show how many of your contacts opened your emails and how many clicked on the links within your message.
This kind of information tells you a lot about how engaging your emails are and helps you identify problem areas to solve.
You can also bring up data on your subscribers, including location information.
And records detailing when and why customers unsubscribed from your list.
Although most email marketing companies provide access to some customer data:
AWeber provides you with exact information you need to create better, more effective campaigns.
Meet Edgar
Edgar is a social media scheduling tool like no other.
Instead of publishing your updates just once and throwing them away like yesterday’s trash:
Edgar carefully catalogs them in a limitless library that you build over time.
FEATURES:
Facebook profiles, fan pages, groups
Twitter
LinkedIn
No software, downloads, or plugins
required
Compatible with Firefox, Chrome, and
Safari
BENEFIT:
All of your updates are sorted into categories that you create and publish on a schedule that you choose.
So Edgar publishes what you want, when you want it.
No manual scheduling, no busywork, and no hassle: just the peace of mind that only Edgar can provide.
And the first question our clients often ask us:
“What kinds of tools and software are needed for Marketing Automation…
“… And how much does it cost?”
I think this is a fair question. It’s important to understand the process of moving your business online.
This shouldn’t frighten you. The reality is: MOST businesses are hybrids. For instance, you might start advertising online.
Then bring your prospects offline, for an appointment or consultation, to begin the sales process.
Some businesses begin advertising offline. Then bring their prospects on-line in front of their sales pages or applications…
… And then off-line again for an appointment.
Either way, nowadays marketing automation software plays an important role in your business.
It allows you to sell more of your products and services. MORE efficiently online.
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