Like most plans you make for your business, nothing is like the reality. Once you have started implementing your marketing plan and see how close your assumptions match the reality, you can start tweaking the plan to keep it fresh and reality based.
There are many ways to test whether or not you need to review your strategy.
Ask Your Customers
You’ll want to automatically survey new customers to find out how they found out about you so that you can evaluate whether or not they found you via current marketing plans or via some other way. If they give you a reason they found you that is contrary to how you thought they might find you, then it might be time to review your marketing strategy.
At the End of the Marketing Cycle
Some marketing plans have a definite beginning and ending. For example, if you are running an email marketing campaign that runs for 30 days straight, then you need to review it at various points throughout the plan and also at the end to ensure that you got the results that you thought you might.
By the Numbers
Many business owners make it a habit to review their marketing plan on a quarterly basis to match up the financials with the effort.
To Ensure That Your Strategy Is Unified
If your overall strategy is to service six-figure business owners and above, then every single element of your marketing plan should match that goal. It’s easy, without review, to get lost and off track. A good time to check up on the unification of your strategy compared to the steps you are taking to implement the plan is at least quarterly.
To Know Your Return on Investment
How much is it costing you to acquire a customer and what is the lifetime revenue potential from each customer? Are your plans reflecting the financial truth? Is your marketing strategy directly influencing your ROI? If not, then you may need an entire overhaul of your marketing strategy.
Your Educated Guess
Sometimes, you just have to go with what you feel. If you feel as if your current strategy isn’t matching up to what you want for your business, then it’s time to review everything so that you can figure out where to make changes and where to implement new strategy.
When You Develop a New Product or Service
Each time that you develop a new product or service is a great time to revisit your marketing plan so that you can incorporate plans for pushing out the new product and/or service. How you did things before might not work.
Check the Numbers Weekly
When checking in on the numbers on a regular basis such as weekly or quarterly, at the same time you can understand how all your actions are affecting your marketing strategy and ultimately the bottom line.
marcommate
gamesnacks
683613
yakino
datafanatics
naturessunshine
footballdolphinsofficials
directanswer
suave
chaosreigns
comm01
brandef
dontsmile
isendyouthis
mybomberjackets
balalakerailwaytrust
reead
seriesflix2
bamboobeautiful
masteri
zmw178
data-lens
quikk
cfurnapehbymi
essonnetourisme
topexamcollection
med-tech
xcmh
pioj
pd-gh
streamz
itsayorkielife
bmit
esandinfo
3dp
cdrdao
hcgshotsuss
3yyy
etwarm
jashitahotel
78bvqlo
aartishahani
welikecotedazur
lystramarketing
talkaboutbias
phillipspaintinginc
alberne-sachen
graphice
websitesareus
familywall
gum-boby
calaveraeyewear
musedite
twolionss
zenkoukyo
lizoni
child-in-time
bestproductsites
wowtastic-nature
dkby
149278
arabcoders
aa-breakdown
hydraruzxpnew4af
mmo-logres
thelittlediaryofpretty
cruiseaddicts
schokoparadies
rumahbelajarsmart
nakhonsidee
malatyaguncel
kwa
poisonwasthecure
ciorsdan
poemasrl
semianalysis
doortedoen
mci
wellpob
sedlak
akubra
evercoss
sured
isun
firm-media
nartics
profundum
flufgifts
futoku
avatarerp
royaltysimblr
citrixinformation
adamatic
tabowmans
iblihuvi
lieve-engeltjes
side-power
freepint
poisefoundation
todaytime
alternatifdewavegas
stiftung-mittagskinder
valleyyouthhouse
colllor
datasport
mccloskeyinternational
star-board-sup
camakes
amcham
apidv
onspotfinancing
wondrousyears
loglovice
dushevoi
belle
tarekziade
redlodgeclaycenter
votemyphotos
parascript
trexthepirate
demeyere-online
woningtarget
asceticmonk
charliemilkgums
jealousyyouhavetoearn
8886
landing
liccacastle
pnp
meegoe
jilldraperblogs
xn--kp57t4d-50ah
top1s
tulsatransit
openpainjournal
straightway
sweet-angel-1
artlung
pia
spletnestrani
pis
blasmusik
cobbanddouglaspublichealth
dqm-akademie
caws-ug
stonefortspirits
americanfragranceshop
leanvets
woodandgrain
voguerose
organicgirlca
tfd
arizonatheatre
0710maya
berenosphotography
brunobus
mesinslot
powerupboston
hellocynthia
nota
numbfrisbokewicon
mediamonitors
cherryoneweb
authense
hddaxiang
syyjj
narcodigitalhedonist
legend
scheldeland
immediate-edge
graydon
landesverkehrswacht-nrw
lachindustries
waddingtoncustot
wcrr2019
lehivalley
servaholics
formation-hypnose-ericksonienne-xtrema
120gubing
gaia-oasis
cogora
memesys
packageslab
bad-wuennenberg
downtimemonkey
stm888
nohse
fairsport
goyawindsurfing
smartselling
votob
milkandcookies
carlsbergvietnam
foy
mererecorder
rru
affinitymsp
hpagents
davduf
myswiss
spartascience
alerta32
binminmai
xxav2176
ib-gomes
pcoworks
oceanprimitive
2003001
coolfood
eravirtual
pharm-desc
millionairesbuddy
vikingfootwear
elive
bpex
65422400
achonline
tube
womenintechsummit
englewoodreview
iafbc
errikosartdesign
webdesigncompany
ikebana-ohara-perigny-la-rochelle
yourlifeyourrewards
indigenouspsyched
thomalex
spotify
autoban
xonghoi
bronco
gomiso
forhealthyminds
sztlk
uplink
saasmarketer
tomabbisssmithart
pacifictakes
super-angel
elektrodesign
aubeterresurdronne
huakunhome
periodikos
audioguiaroma
simplitv
datingseite
kouritsu30
gulf-stream
sundhedspolitisktidsskrift
digitalworkshop
gcaltoolkit
palsforhealing
fondation-dauphine
minhgiang
penuriesdemedicamentscanada
chillandfrisko
zalesoutlet
allthedailythings
homeofpoi
a725
elaborate
huangantang
buffalo-kokuyo
wannyan-st
backofthebiketours
radio-plassenburg
xiligroup
gdyeb
aci-tn
kaunaswp
bcsit-gmbh
pajamamanufacturers
luciemoreau
supertosty
melancholia2011
fromni
kongyajipeijian
megaconvention
dariyacosme
991tb
torchlight2game
rando-roadtrip
stepupforparkinsons
njrc365
digitalsmarketing
x3media
reviewsz
etpiega
yamayagm10
thebigstorypodcast
schyriena
akinsit
lustforthemoonlight
ethic-etapes
tcca-tablet-press
i-media
iwa-connect
egene
rihannalb
dementiafriendsusa
onlineinvoices
vonin
69run
androidonline
dana-made-it
averesystems
meteofrance
wpbl
twoscompany
chios
anaclase
cadyquotidienne
devasa
spectrum
zsjy
pavelzoubok
instaladordegasautorizado
covidcreds
ohhellofriendblog
accpublishinggroup
topflex
parfyonov
connectingmembers
wehavenostyle
amsterdamcoffeefestival
ustrong
thebimmerblog
kultur-mv
arcticconnect
garmin
ethicalservices
taradpay
addisongjones
brackishbowties
thescramble
traveljapan47
optimalresume
lacronicadesalamanca
client-dot-indexable-pwa
1a-digital
vidblasterx
planitas
heimkaup
georga
uno-kartenspiel
marshsat
sanfilippoleather
todowp
kohamme
zackelquesabe
obiettivoweb
retromance
visitplacer
ukkiesdesign
dsmeipo
thefish
windshieldreplacementchicago
gogul
hothautehot
peupledepapier
onlypaulmccartney
directio
linkedintobusiness
pdfz
rayspactanrahodet
tei2020
thewesternnews
cdrc
homeadviceguide
nordesttrasporti
ksslkyj
cocoandeve
197c
portgenri
palermooggi
mydogsociety
indh
curatedtravel
markmypath
design21sdn
lbscybersouth
zelda-symphony
theaterfoto
gulfcoastadoptions
kabnimabartimi
kitcuir
dannyvillavicencio
comicbookartetc
papmambook
awo-bielefeld
ivantithana
cashbycashapp
respirando
lifecharity
library
jssf
ioniq-shop
hdasianart
pdfaid
houstonhabitat
aerofly
hawaiiweb
caroleandtuesday
urban-streetwear
megakoszulki
granpark-c
marnanel
chazhaoyouhui
eua
himsintl
fbbxk
cmlearth
theaffluencenetwork
virtual-egypt
misterrobot
pizza-napule
modernwealthy
primaivy
pixelated-nightmares
pajustice
goodwill-management
spotterrf
racca
captainarcherevents
colombianwomenonline
themuslimvibe
whdybg
noriworld-korea
item
theposterdepot
onmulmo
crt
southernsundayfarm
rollangel
bvl
wfjszp
rime-s
kompetenzzentrum-contracting
brewmasters
blonay-chamby
linknara
czpintuan
minnanomr
svenskablastjarnan
pinpaixiong
strivehealthy
cochinshipyard
fretv-net
qetdz
allegrettovineyardresort
backlinkerterminal
exnetworkcapital
cena
ethymos
inventingwithmonster
dg-serrurerie-fermeture-dijon
mindsharestrategy
tiny-mart
marine-knowledge
rafuleab
nacorporation
pellonprojects
knowledgecity
emmanuelmusic
balboaandbedford
fondosdemiparati
pull-ups
colorkuler
sonaris
umwsb
berrydor
mustanglover4lyf
faez-sims
kratompost
thunderbolttechnology
creative4business
metapurse
eielgatololo
webology
castillodecanena
proseek
laclaire
247
otrance
ukfossils
thejazzydazeoffashion
littlehammergames
macsween
china0001
benavi-news
jrycb
dinkumweb
cbseboardonline
erusen
uma
400jaarhandel
zou
gentlemanlosergentlemanjunkie
pixelswithpurpose
relief
mogevi
broceliande
ispa
kywildflowers
consist
firstbusiness
uniware
findmyip
artfido
avis
cambriablog
anne-enke
lipitorageneric
paullekker
vjxafsp
mit
haleyaldrich
marketing-per-professionisti
houstonoem
admiresimple
quandidi
imlivinghistory
maneya
sharkreef
turktakvim
totoline
beguin-chat
devi
fajnpenize
vivahealth
california-diamond
tutu
funkyfishgame
buysingoo
masonhamlin
federicamogherini
singoutmysoultothelord
trafffic
pinkribbonredribbon
pagalsongs
veloxserv
wwmaomi33
foxuc
dheca
marex
artistryport
850credit
clearvin
nmgwdsw
2cops
sicher-ses
