Reputation is important in business as it is in life. Think of a few of the great American companies. What is the first thing you think of when you hear tractors? If you are like most Americans it is probably John Deer. What about retail stores? Do the names JC Penny or Sears Roebuck ring any bells? These are examples of branding.
Branding has a dual meaning. First, think of a particular manufacturer of a product. Take band aids for instance. Hah, I got you. Band Aid is actually a brand, not a type of product. We have simply gotten so used to associating these little bandages with the Band Aid brand that we have come to use the terms interchangeably. This is branding at its best.
You can also think of branding like that of marking livestock. When branding, you are putting your mark on something to let the world know it is yours. This is another consideration in branding.
Drug companies are among the best at branding their products. It is extremely common for us to go on using the name brand as a replacement for the generic name long after any patent protection has expired. This brand association then becomes free advertising for the branded product.
There are several things that companies hope for when they introduce a product or service to the market. Here are a few of the things they want to accomplish with branding.
Set themselves apart from competitors
Be consistent in marketing
Establish credibility
Create consumer trust and loyalty
Elicit emotional responses to the brand
Be able to quickly deliver a message using brand association
Though businesses try hard to establish their brand, it is actually the consumers who will have the final word. If a product is so good as to hold a major share of the market for a long period of time, consumers will begin to associate the product or service by that particular brand name no matter what manufacturer they are talking about. These days when we casually mention that we need to make a quick trip to a convenience store, we often say we need to go to a 7Eleven. We might actually go to another store, but our collective conscious associates 7Eleven with convenience store so strongly that we use the words interchangeably.
The way a business can establish this level of branding is either by offering a product that is so superior to the rest that natural market forces make it rise far above the others, or to saturate the market so fully with your brand that it becomes a household name. No one is saying that Starbucks doesn’t make great coffee, but their branding strategy was definitely an example of the latter method.
Once you have successfully branded your company, you become immortal. What do you think would happen if Band Aid ceased to exist tomorrow? Do you think anyone would even notice that they had gone away? Probably not. They are so ingrained in our minds and culture that we will always reach for a “band aid” when we cut ourselves, regardless of whether or not the actual company still exists.
soycristinanavarro
karseskort
recaro-automotive
npcuk
jbpolice
ldapjs
megalocallistings
origami-xr
acanto
bvvm
victoriacollege
k6
zewhong
yewengcha
wildpicks
trasporto-italia
fileshare
337media
newdesignfile
athesiabuch
primaonderwijs
basepin
locallistingurus
constellationreg
ahjs
cabb
stylescrapbook
dokter
ngagelive
ynce
sitesinternet
calnd
saabnet
trenggalekkab
galacticast
waterlinerenewal
quality
harligahund
diamore
kakaomobility
megabizlists
info
chiesadibologna
neonova
beachresortrivieracancun
cme-cq
chinaeic
portal-sozialpolitik
hostgento
worldwhoswho
75302
asqatasun
rikujokinen
typicallytopical
chobrod
gogohd
bootan-r
wwwpromo
uc123
replicasunglasses
wisconsinagconnection
biken8
71a1i3n
binhduongco
mpuentealto
437432
chakrubs
coffeestylish
belamer-kyoto
we-ku
perspectiefherstelbemiddeling
iucnsos
taobao955
5733
truecourse
montanab
jetreports
k17
lootlemoney
aib87
aib86
aib84
aib85
qt21
shopwarehosting
ccair
wp-tricks
vinasite
catalinayachts
cluster-ma
baliseqc
naosh
rdvartisans
nbarcher
greyghostbakery
blindside
dm25b
valu
bet10x10
betway003
qualitywebsrl
lesphinxparis
agenciapontualdesign
aspgrid
thecattwalk
brittanyrunsamarathon
rudin
cnvs
factor
couleursdechine
accorderie
abbeyflorist
rainbowlight
turismocastillalamancha
bakeforhappykids
picukiblog
rocabarcelonagallery
gahmj
cogtnojfbhvha
billingservices
astellas
aspire
ongoody
indianafurniture
reehorst
caterprof
siliconchip
qzc
serieframjandet
mastercardworldwide
nipc
mediacert
rocomotion
blueberry
wp101plugin
g3335
1885u
u7862
eatlocalgrown
contextworld
mailninja
tcoffee
libanpost
oviswears
hwsecurity
tre-rj
dddkursk
vlightv
70678t
qq9
aqpq
aranchmom
advocatekhoj
cdp
patleidhof
fgzpt
empowerfcu
medental
vousmeritezcanalplus
bettilt99
companyregistrationinsingapore
shavlik
ticketload
paynet
moncleroutletssale
schultz
rentalcarsconnect
weiterbildungsstipendium
ec4u
trager
gamers
scentsy
hljwht
northconwaynh
janegoodall
nyseikatsu
bit-changer
w3pedia
agilescrumgroup
leaddoubler
ccapta
mamasang
cocolarde
chinajade
xyhyzdh
neuromatch
crps
umc
wp4all
jgyxlm
am1100theflag
sonichealthcareusa
fondationdrjulien
hjgt
onetoonecontacts
hsahlenlatenetic
gal-inc
locallistingteam
belfastexposed
barproducts
woodemia
bgdog
hhspapp10
megabusinesslisting
twigsandhoney
brotherhood-sistersol
satishgandham
uberseller
kubity
oppropcomp
classic-days
domusmedia
ordumonde
cge
firenze-online
0755dns
buzzbooklet
990d7sqir
vention
willhousecreative
pm168
reisepfade
tarproductions
connectreseller
webformarketing
mttpov
chris-granger
robinhood
ithappensinablink
first-law-comic
cangress
forge
kaizeninfotech
artotels
ltdalarna
cecinfo
xxkfcbb168
filasofia
bni
arenaslab
franceterretextile
starticket
z1137
intecwork
medelahealthcare
ukaaf
dota2
vietnetcenter
leolijo
agindo
chlubirna
fenplast
idiotboxers
deb-levy
xsmb123
ariaads
bqs
zjtydn
drh
teitanso
sgmlsource
jenx67
interieurguru
firstonline
storyhouseegmont
luarcacom
taomichong
albayrakevdenevenakliyat
stihl-rivenditore
109chu
warholandwest
fanxue
moi
toshoan
fraudwatch
softwiz
derwebgestalter
365cash
cyberartsweb
brainmarket
yuchokampo
vanstockum
mixture
0754
icampe
deutschebank
enclair
zipongo
raspberrydesign
chuangke
1a-webprofi
caitlinjohnstone
dgeim
paleo360
ecotechquebec
simplecgi
phoenixdesign
66664
yannick-chastin
smart-payment
chinapuleather
gorrissenfederspiel
webberinsurance
wpcomplete
media-advertising
staatscourant
gaprise
pingfan
creditunion
netgroup
dih
mbf-france
onlinesoft
iws
cns8888
ivarjacobson
cesewallonie
customwheeloffset
emultec
yuseimineika
penterobruzapor
roberthickling
iycos
tm-freeparking
imagedpi
ginacms
localcitationguru
wita
pepperconstruction
dhavalkapil
servicio24h
mrs
homeowner
vetolib
ecco-shoes
ur-doc
cioviews
tiridi
birthful
rbr-global
wpkixx
bestforexbroker
szsgcw
brain
kulturkanal-ingolstadt
lacabra
sdhbgc
hodges
alliantstudios
phanphoison
pro-hobby
music123
zikaosw
letsupload
337
googlebooksettlement
gxmmp
xikar
thei
signal-iduna
e-petrol
dsni
n-redc
cityalarmpermit
ashlawnhighland
spvolunteer
nur-holz
evo
zaraheating
europe
gaitposture
duisburger-philharmoniker
miramiamiinc
pdstudiomaster
agenturmorre
weixin818
ticketos
cdroho
pocketnest
gbemall
down-apk
catarc
visualbadge
bka
qyjz
antwork
sitelocity
flikflak
worldteleport
smart-academy
idejabus
roamingtimes
bearfruit
indoamerican
faithfulcounseling
tinhdaukepha
marr
lsionline
ujd
beryl-project
asaka-sci
grantsplus
mopa
magnoliabrewing
nulljungle
parallel
barcindia
boardroomadventures
chinanjmy
cationomecise
justusjames
herzogenrath
stelvision
tiec
piccom
smc3
nwlynx
gisasoftware
yonghaoka
pxcrush
fordogtrainers
6bbbb
friendsofpresta
ponysaurusbrewing
schmalzhaus
privacyidea
domlexia
dvvic
leichte-sprache-koeln
rozsavage
1u1008
noblehousehotels
dh6r
fleesensee
planet-herbal
jiucao
prodesign
penosil
aromaticessence
grandbanks
it2u
netprompt
panorama-berlin
eracoalition
bebeclub
media-ems
boltcity
oziel
gesundes-wohnen-mit-keramik
magnadigital
whyallanewsonline
cqch
mikeoliver
torrentpharma
lobehold
el-balad
kinkvr
digiteam
nicejazzfestival
trapcode
editions-salvator
oportunidades
meteorshowers
inkygirl
digitalzest
donate
tuhosochongchay
epiguard
midcenturia
gatewaytomaine
tabak-brucker
ekopolis
sceeo
karuny
artgeming
websitterservice
nucleairrisico
fhccc39
xdl0088
provasbyt
movimientoavanza
searchengineop
kalluriit
lifeprepair
hilti
cavaco
procrastination
digitalmoment
ohbeautiful
wzbc
rockethost
thedoctorwhosite
shop-20220407094725533500000002
inamehk
okokanma
suitsoutlets
dlyushuo
haseimglueck
silversmith
hngyttj
homeunders
reportsonline
benchmarkmedia
ch-annecygenevois
shoppykey
sak
thegoodwillpartnership
moziru
webketoan
maltaannon
thedermaprimeplus
perthhomeless
shoppagina
yuzhuagame
freshnet
infrarot
adena
ggdgm
homotopytypetheory
consed
indiquehair
airfrance
xiangpiniu
youhuiquan
thebradentontimes
nmzc28
kochi-ct
umarkets
sarpsborgdata
data
metlspan
portal64
cbcse
visitmeteora
bjrt
underground
batolu
handcutchophouse
uppresscritical
weyec
mercedes
wearehomesforstudents
bakealish
mesamalaria
icons8
sketchbooks
dpkv
phimhay669
shapefest
666888
foxuc
o1h
gorillasports
designstudent
cndigitalsolutions
shieldx
ias-software
nrw-units
teddy-van-jerry
pharmerica
moregems
phytoextractum
independenturdu
e-softsys
tp
tonggangshiye
sacloaves
netalogue
studentenkorting
morningstarmusic
jks
853008
technivorz
trageschule-hamburg
webshark
dnstest
trendingtopmost
ideeclaire
realalebrewing
fushouse
relacioneslaborales
yetkinforum
mtdtraining
natbat
donghia
globalsciencebooks
plenus
nalsimafrend
dconf
mobna
wasteaid
mddmp02
pocketnewsalert
tianyupump
internationalsuzuki
boxofstyle
resettimes
melody
visithowardcounty
purzelburg
cflcc
camaracantabria
thetecsite
traderfeed
bm0i0
ovadeniriloph
caracole
mesogoods
thewild
prominentedge
pulsar-dz
ibm
glamourjackets
regulatel
maytronics
eyebobs
txt2tags
srok
bieticaret
agenciacsx
mgcreats
shadecraft
tickettext
heidelweb
calitho
lifehacks
desec
encyclopedia-of-geosciences
geyintuliao
shachuangw568
theboweryelectric
varta-automotive
leonex
algramo
partizan
yazilimistanbul
spaandclinic
dfdsseaways
74
