From the time the Internet has been used for business, photography is a skill that has been explored to a great extent to showcase the products of a company. Another related and more advanced technique of creating an online portfolio that is gaining momentum nowadays is 3D product photography. The 3D images let your customers see the products they want to purchase in a more detailed manner from all sides and distances, in other words, close to the way you see them in real.
While 3D product photography can enhance your portfolio and add more credibility to your website you should be careful too while using it for your online marketing. It has to appeal to the website visitors and be presented in such a way that they feel like buying it right then. Though it doesn’t require much effort or time to add 3D images to your website, it does require a lot more care and attention while adding them than while adding ordinary images. Here are some of the basic factors that you need to pay attention to in 3D product photography for your business.
Type of products
First thing you need to realise is that not all products require 3D photography while displayed to the customer. For example, in the case of books, it is not necessary that you need to add their 3D images. Because while checking out books in an online store, visitors would want to check only the front and back cover of the book; they don’t need to see it from all sides, unless it is a used or second-hand book. However, it is a different case when it comes to an electronic gadget like a mobile phone. Here you might need to add 3D images as the customer would want to see the product from all its angles to check its size, shape and thickness. Hence, while considering 3D product photography, you need to decide whether your product requires 3D effect or not.
While proper lighting is important for both 3D as well as conventional photography, 3D images require adequate lighting from all sides. Poor or inadequate lighting would present the product in an unimpressive way and might even have adverse effect on the customers. 3D images with poor quality is worse than ordinary images because it just indicates that while you spent time to create the images you didn’t bother to do any post editing work on the images to present them in a better way.
Background is another factor you need to be careful about. And remember, here people are going to see the product from various sides and angles and all of them have to be equally impressive and with consistent lighting. Also, most often you cannot have a natural outdoor background for 3D images for that tend to make the whole image messy. Hence, you need to be really careful while placing the product and taking the photographs.
As you can imagine the equipment required for 3D photography is different from those for ordinary images. And today there is software to enhance the images and make them life-like. It is important therefore to find experts who have the knowledge of the latest and most advanced equipment required for taking 3D photographs of products and do the necessary editing to make the quality of the images even better.
You have to think twice before adding 3D photography to your website as the amount it costs is a lot different from that of ordinary photography. Due to the different equipment and special skills required for 3D product photography, it would cost considerably high. And for this reason if you have more than 100 products in your online store, you might need to be choosier here. You cannot show all your products in 3D as it might not be feasible financially as well as affecting the speed of the website. What you could do here is to choose some of your best and most clicked products and put them in 3D on your home page.
It is always a good idea to collect as much information as possible about 3D product photography before you start doing it. A great-looking online store has quality images of its products and when it is 3D photography, the effect is even more. Taking care of all these aspects of 3D images can help you create a professional website that looks cool, credible and ahead of its competitors.