Branding is a very important aspect when it comes to ensuring the success of any enterprise. How can your company be successful in the consumer market if your consumers do not know your brand exists in the first place? Branding graphics is then something all companies should familiarize themselves with, and this includes knowing how to use brand screenshots as part of your marketing campaign.
Visual vocabulary is very important and companies should take it upon themselves to prioritize visual elements. You are building the identity of your brand, after all. A common mistake here is that the company logo should be enough for a company to build a very strong brand. This is not just the case. Bearing a logo is not enough because the logo in itself does not convey all that you want to impart to your consumers. Are you sure that your logo can show all of the attributes that your brand can boast of? Not really, right? This is where visual vocabulary enters the picture.
Visual vocabulary pertains to all sorts of images and graphics that you can imagine. These can include font style, font color, shapes, text treatment, layout convention, the background, taglines, and the photographic library that is used. All of these work hand in hand to mold and strengthen the identity of your brand. And since all of these aspects, visual elements, and graphics work together, you should then consider the use of watermarks, placing these all over the graphics and elements. After all, these are still intellectual properties and you are entitled to rights of usage here.
Let us say that you are operating an online tennis store and you have all sorts of tennis gear, equipment, and apparel. You even have that shirt Andy Roddick wore to this year’s US Open! Naturally, since this is an online store, you would be posting pictures of the products that you sell. These would include pictures of tennis rackets, tennis balls, duffel bags, wristbands, armbands, headbands, caps, tennis shirts, tennis shorts, tennis shoes, and so many more. You post these pictures so that your potential customers would be able to see them. However, just because a person drops by your store does not mean that he or she is going to be one of your visitors. Furthermore, this person could just be there to look at some of your pictures, and maybe, just grab them for his or her own purpose. This is something you should avoid at all cost. Thus, you have to employ watermarking here so that you can protect the interests of your online store.
One great thing about watermarking is that you can choose the type of watermark you want to use. Whatever type you choose, the important thing is that you place them over the product shots that you have to that your visitors would not be enticed to use these pictures for their own purposes. Such brand screenshots also promote branding because these actually connote a sense of exclusivity amongst your products. And this, ultimately, strengthens brand identity.
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