In the world that is currently dominated by online marketing, brands are almost on the verge of forgetting about the effectiveness of the tried and tested endeavor, direct mail marketing. Instead of targeting specific demographics with the impersonal digital ads, companies can reach at the doorstep of an entire neighborhood with EDDM. This creates a personal effect on them, boosting the marketing substantially.
So, if you are wondering whether incorporating every door direct mail in your marketing strategy will be a good decision or not, you are at the right place. Take a look at the following statistics that will show why it is an effective option for you.
More People Read Postcards than Emails
Even though email marketing is much less time consuming and simpler marketing endeavor, it cannot create the necessary appeal for your brand. That is why EDDM is a better option when you want to grab the attention of your target audience. Studies show that,
The lifespan of a mail is 17 days in contrast to a much shorter lifespan of an email which is 17 seconds.
73% of consumers in the USA reportedly enjoy EDDM more as they can read them anywhere they want.
59% of American consumers claim that they love getting direct mails for some new products.
Up to 90% of direct mails get opened which is much higher than the rate of emails which is 20% to 30%.
So, as you can see, statistically, EDDM is a clear winner over emails.
Over-Sized Mailers Get Better Response
It is more likely that your potential customer will look at the mailer that is peeking from the mailbox if that is shiny, or oversized, or both. Direct mail marketing, thus, can directly appeal to the customers with the combined effect of visual appeal and textual information. You can choose a 17×11 inches mailer that can easily grab attention of your target customer. It is unlikely to happen with emails as the users hardly open all of the 605 emails that an American gets everyday on an average. And statistically, oversized mails get 15% more response from the customers.
A Cost-Effective Method of Marketing
For a small business, cost-effective marketing products can be a big plus. It is obvious that brands will not invest too much in marketing especially when they are not sure of the ROI of a certain marketing endeavor. That is why every door direct mail printing can come handy. It is an option that doesn’t drain the bank account and yet takes care of the marketing quite effectively. When traditional marketing and digital marketing are ready to create a gaping hole in your purse, you can opt for EDDM as it is undoubtedly a much affordable solution with lesser competition.
Best Option for Brand Recognition
Brand recognition takes time. However, in the digital sphere, it can be difficult as there are hundreds of websites for brands offering similar products and services along with their social media pages. Given the short attention span, it is more likely that your brand will get lost in the crowd. If you consider the contrast of 605 emails in the inbox and 16.8 pieces of mail in the mailbox for an average American every day, brand recognition seems to be easier with every door direct mail postcards.
So, without wasting time, hire a printing company that offers efficient and affordable EDDM services for your brand with fast turnaround and guaranteed satisfaction. Make sure the company you are hiring is BBB accredited and has good online reviews too.
Shawn Nag is the owner and founder of PrintPapa, a full-fledged e-commerce enabled print shop located in Santa Clara, CA, since 2005. From Every Door Direct Mail Postcards, Floor Decals, Booklets, Brochures, Posters, Business Cards to Every Door Direct Mail Printing – PrintPapa caters to every printing need. With his 15 years plus of knowledge in Print Production and Marketing, he enjoys writing blogs and articles to share his passion. Through this article, he shares his thoughts on why every door direct mail still tops the chart when it comes to driving traffic offline.
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