Digital Marketing is both a science and an art. For anybody that is running an online business you will come to realise that there is a lot to do, a lot to learn, the business landscape keeps changing and internet technology is moving fast. What is going to happen in the next 6 months, never mind thinking and planning strategically for the next 1/2 years. In my days in the large corporate world we used to do 5 year plans! Can you believe that….? Very soon you will come to the realisation that to succeed, you need to do the most if not all of these things:
create a website
keep your website fresh and up to date
run and manage PPC campaigns
build an email list
network with your target market
create and maintain a blog
figure out social media, eg Twitter
create videos
optimise your web site
get onto Google business centre maps
optimise your videos
write white papers
conduct webinars
run podcasts
increase shopping cart sales
lower bounce rates
understand web site statistics
manage your online contacts
create a better backend database
streamline your social media activities
write articles
answer emails
ank higher in the search engines
connect with people on Facebook
create better autoresponders
etc…etc.
And if you are in business then you need to find a way to actually (shock horror) make money… In addition, there will be some offline marketing that you may need to do and blend in with your digital marketing plans. I won’t write another long list but you may go to trade shows, advertise locally etc. I’m sure you are getting the picture.
You will need help and we at WSI in Sussex are here to help you. Anthony Burke is a bi-lingual digital internet marketing consultant with experience of business development, marketing and the Internet with many large companies – more recently Hewitt Associates, Xchanging and Axa Insurance and several key London Market Insurers. Anthony now runs his own business which is associated with WSI to provide companies with affordable Internet marketing solutions to enable profitable growth and increase marketing ROI. He is also a member of the British Computer Society and a registered Prince2 Practitioner.
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