Cause Marketing is another great guerrilla marketing weapon, and one that seems to be underutilized in the small-medium business community. In fact, when I look around, I see very few entrepreneurial businesses using this tried and true tactic; although I do see a number of larger companies using it extremely well.
So, what is cause marketing, anyway? At its heart, cause marketing is a form of fusion, or joint venture marketing in that it links two organizations together to market for the greater good of both. And, when one of those companies is cause-oriented, magic can happen! Below are three of my favorite examples of great cause marketing.
An author-friend of mine recently held a book signing at the local American Red Cross Office. He donated part of the proceeds on every book purchased to the Red Cross. Both he and the Red cross heavily promoted the event and both came out as big winners. People who purchased a book were also big winners since they got a signed copy of a great book (“7 Principles of Public Speaking”) and left knowing that they had given something to a great cause. Everyone won that day.
Another great example of cause marketing is my friend Colin Lewis who lives across the pond in Poland. His company, Wisdom Notes, delivers beautifully written key points and quotes from numerous inspiring and thoughtful books. Now, here’s the great part – from the annual subscription fee that he charges, he is donating 100% to the Chiva Foundation which funds orphanages in Poland. His goal is to raise $1 million in a year. How could you not feel great about that?
A pizzeria near where live donates a portion of their proceeds every Tuesday night to a local organization benefiting victims of domestic abuse and violence. Their restaurant is packed on Tuesday nights now, and all for a good cause!
These are just a few of examples of great cause marketing. These don’t have to be highly complex agreements, but there are a few things to keep in mind.
Find an organization that you are personally passionate about and believe in
Make sure that all participants have a clear (written) understanding of the financial splits
Agree in advance as to what specific marketing actions each participant will take on (direct mail, email, web content, web banners, public service announcements, press releases, flyers, etc.) All parties should be invested in the marketing process in order to get maximum results.
Promote, promote, promote!
This is just another example of how to use your time, energy and imagination rather than big bucks to guerrilla market your business.
Deborah Bifulco is co-founder of The Coach Academy, specializing in advanced and niche training for mentors, coaches and consultants.
Deborah has trained and mentored hundreds of coaches and consultants around the world, through one-on-one mentoring, group coaching, webinars and live training.
naibabiji
mashroom
projektvis
mitnetz-strom
xn—-dtbbebeca6fve
soft-concept
esl
food
learningbox
canadianjobs
oubruncher
grs
anet
meteo
sienna-x
yanacom
avfallsdeklarering
aomeng
kofcmuseum
oldpulteney
impuls
insightmarketingdesign
fleishmanhillard
getsethappy
die-webseiten-macher
cancer
edelweiss-willingen
deliloy
xingfa
cauxroundtable
unitedmethodistbishops
elettricitafutura
cisadesign
stemwomen
energi
nflsundayticket
emfdata
sky-links
ekalavyahansaj
dupontstyro
nowlebanon
caparol
certifiedhosting
cabinetparts
thescientistt
adps
hostessbrands
gtla
mia
saferinternet
cepyme500
cdnunion
bibelstudien-institut
p01
thenormalbrand
jukeihanten
pethairgone
sagameplus
macrogen
gxm09
microincept
lumiereplace
mymdoc
183544
lippisches-landesmuseum
216744
insertcoinclothing
cowcreekgeek
kelp-sachs
ticktry
bloggme
sterx
sydmead
brrch
khzg
cleangreencars
gulfworldmarinepark
dishen
indianayouthgroup
radinmalinblog
customs
digital-magazin
flatwhitewebsites
outsidebozeman
kingscountynews
techgrounds
collinsbooks
laplayaresort
finconsgroup
readersdigeststore
ciuss
btr-1313
abbaspc
767210
nilyadesign
zaikaisapporo
missio
instantwatcher
fdtimes
iskenderunticaret
avantdecraquer
fondazionecaritro
noivaansiosa
sugar1818
tijthailand
agriturismo
mrpromokod
tinyprojects
sxplsc
fast-transfer
abovomedia
mrbetvip
pomagamy
aiesec
bridgewater
rev2
av-13
collegemocktrial
makeart
mittelstandsberater
dpe
nhs-prod
handlino
uchwytyav
red-redial
jagg
panoee
theannaedit
caprange
elementalselenium
almostnordic
vas-express
amagi
qdjchx
websolutions
superte
mxstore
nab
loiretourisme
vostu
offnet
lespyrenees
progresio
map-india
iaspbo
rosiczki
leccenews24
radioplay
zvartnots
hilti
farmacistiriuniti
galanteria
nanolash
jqjnqp
tnsta
support
agshareit
certegy
rahisystems
allianceforfertilitypreservation
dissertationassistance
glofish
drip
soccerchampionstour
mhgrb
pixel-plurimedia
jisilu
hkhwindow
resemble
divorcewatches
seofranklin
slsgb
tahsda
pinkshirtday
milkandhoneyspa
mijnkunstgebit
milipictures
macautower
msjkxx
daimler-truck
hypefury
diguiseppi
niederoesterreichbahnen
atnext
atriatech
incredible-adventures
longbangs
jimohack
robotx
hcpt
wspol
techwadia
perlapace
web-propage
infobloggi
huskurage
bluedropship
foodbasics
covidscan
chip
a1barter
enrollonline
housefiles
fixersworld
oc-cf
changxing
wakeupagency
oneplusyou
buyifyoucare
euqueroinvestir
xlhdqgw
mybible
coquilletribe
themill
ebsoft
connect4consulting
velib
iwtmm
wxeecms
choicesflooring
horlogeblog
nerddevelopments
inplat
sfghf
terreetcotebasques
fnli
yify-subs
screamfestla
star-history
zanzu
vooza
it2marketing
agilyx
clipaz
wokitup
childrenbychoice
brood
ufx
microgate
federalevidence
cojama-hosting
partycamp
kyfbest
underthelight
vimoservices
vuematerial
lawsupi
asmodee
artsqb
quirkybyte
360vryun
atitmistry
mymoria
mikurasima
navavets
w400
chytraliska
iucncsg
smith-county
nerdmarketing
museumoffloridahistory
dotrus
cryptime
hotelbennett
sheandhim
latomatina
vacationsfrbo
resona-tb
almaviacx
bonus24
olympic
sea
kokusho
barkthins
hatchearlylearning
photografica
junemountain
alaiada
hdproland
hawkincentives
e-jla
7k8y66
nucleics
roderickpughmarketing
javaburn-us
a1
cymascope
finantare
cd-sanling
jeffersonhotel
getverse
nanolash
amr
ljjsxh
federalreporting
virginie
haleonhealthpartner
ncoi
utg
compassintelligence
iothome
saltlife
pm-digital
script-ed
freephonespy
lifecodexx
infobierzo
ggde-espa
allianztravel-info
lmcf
unesco-czech
jytop
indieme
starletawards
shropshiresgreatoutdoors
berndtgroup
d2creative
italoamericano
www27877f
211
yuecheit
digitaleditions
ymgk
birthcenteraccreditation
kendesign
dyrectory
dea
current
allmysms
sistemaits
pfizercareers
datacloudmail
paravan
impossiblemall
inbf
michelin
laflutedepan
ne-it
lsi-industries
beatsoncancercharity
semagro
chriswallace
ahkargentina
devpeeps
world-trust
red-apple
xnet
summersetgrills
mmcs
skknbykim
sarabetsu
idopwqiepwoqkfpjas
gejzer
capstoneturbine
hiroshima-welcome
aslme
nuans
chungcuthangloi
quickensupporthelpnumber
aveoticas
healthystuff
