Marketing Automation is one thing that I would put up there with the 7 wonders of the world. Just as good as the concept of compounding that Einstein talked about.
I try (in every aspect of my life) to automate everything possible. And you should too.
This is why many people believe me to be the king of implementation.
It has nothing to do with me working 24 hours per day.
Or that I am just 5 times faster than everyone else on earth. That is hogwash.
The reason that I implement so fast is due to just two reasons.
Either I delegate stuff, or I automate stuff.
This is how the big shots get things done.
If you have to do every little task on your own, every single time, you will take 100 times longer to get anything done.
Here is my method for getting things done.
1. I eliminate everything I can.
Everything that comes in I put through this process first. And if for any reason I can’t eliminate it, then…
2. I Automate it.
So if things actually need doing, and I know that I am going to have to do this thing more than once, that is when I try and automate it. If for any reason I can’t automate it, then…
3. I delegate things.
Delegating things is for all the things that could not be automated that I simply don’t want to do myself. (things like edit audio for my podcasts, etc). It can’t be eliminated because it needs doing, and I can’t automate it for whatever reason. That leaves it to be delegated. And then if it can’t be delegated, then.
4. I whine and complain. (just joking)
5. Then I actually do it.
At this point, I will either schedule it to be done, or I do it right then and there.
And that is how I do things.
But the automation part is my favorite.
I quite literally automate everything.
Parents anniversary… I have it automated to send them an actual card in the mail as well as gifts which I have already pre-chosen.
New plan for a Christmas campaign for next year… I automate that too.
You will find nearly everything can be automated.
And if it can’t, honestly, it probably doesn’t need doing.
Now the biggest problem that most people face when it comes to marketing automation is that they simply don’t know where to start.
They don’t know what tools and services are the best, cheapest, and fastest to use. Technology does play a role here.
And if you are one of those type people that want a hand in figuring all this tech stuff out, and also with the logistics of it all, keep reading my articles. There is a ton more coming.
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