Many companies make marketing their number one priority. The money companies spend on marketing can be as much as millions, upwards to tens of millions of dollars. However, there hasn’t been much of a focus on managing marketing costs compared to managing costs in other areas such as inventory. The reason is simple – most companies do not have much knowledge about marketing procurement. This flaw is losing companies a lot of money.
One of the best ways to get up to speed is to attend a digital marketing conference that covers the topic. An organized conference will feature the best experts on each topic. An expert on marketing procurement can give you the insight you need to learn how to manage your marketing budget, and give you a lot of ideas that you can use to transform how you run your marketing.
Many of these experts have worked with many companies so you can see what you’re doing wrong and what other companies are doing right. You’ll learn how to be efficient when planning your marketing strategy, figure out how to cut costs on ads, and learn how to get a positive return on investment for your campaigns.
As with other events, networking will be one of the biggest benefits of attending a digital marketing conference. Many of the attendees are repeat attendees from the previous year, so they’ve already implemented some of the things they learned from the previous conference. This means you can talk with marketing procurement professionals and see what they are doing to manage their company’s marketing budget.
The great thing about a conference like this is that there will be many vendors you can talk to. A lot of companies already have a vendor for ad placements and media buys, but few companies have done the work to find the best vendors in their industry. It’s very likely that your organization may come across a vendor that can offer significant savings for the same kind of volume you’re getting, better support, and even more distribution.
Finally, these conferences will help you the right experts. It’s always a challenging trying to hire a professional that really has the experience and knowledge. Attending the conference will give you direct access to them, so you can hire them, consult with them, or even outsource to their firm. The bottom line is that there is tremendous value in you and your organization attending a marketing conference like this.
One of the best ways to overcome the complexities of marketing procurement is by attending a digital marketing conference, learn more about these conferences by visiting our site.