The 4 laws of duplication have been around since the beginning of network marketing and the true top earners know these laws and allow everything they do to be determined and filtered through these ever important principles. I suggest you take this article and save it to your computer and write the 4 laws of duplication on your heart. The next time you need to make a business decision filter it through these laws and then you will know if what you’re doing will be the right thing.
Let’s begin. The 4 laws of duplication are:
1. Make it look easy. If you’re recruiting 5 people or 100 people per day into your network marketing company you need to make it look easy. Easy enough that the average person will want to do the exact same thing using the same methods as you. This is a business of the masses for the masses, always remember that.
2. Has to work automatically no matter how far away you are from it. This is why we all came to the network marketing industry in the first place, to have the freedom and time to go about our business and still be generating leads and making money. If you don’t take this law seriously your business will never get out of your town and you will become a slave to training and trying to duplicate.
3. It has to work with a dud approaching a stud. I admit, when I first came to the network marketing industry I was a dud in some ways. Broke, nearly homeless, struggling mentally and physically because of stress. This business had to work for me even if I approached an executive at a forturne 500 company. Most people come to this industry in a state of trouble so it has to be able to work for them as well.
4. Law of 3rd party or anything but me. This law makes the other three work and might be the most important one. It’s always better to have someone with some experience and success to be the presenter or seller of an opportunity other than yourself. This is for many reasons, but until you have some success for yourself you need to stay out of the way and let the professionals that were trained to present do it for you.
Basically the 4 laws of duplication come down to one thing – get out of the way of the message and stop trying to be the message.
The only way that I think that the 4 laws of duplication call all be met at once is through a workable marketing system that fully automates most of the work for the beginner and advanced marketer.
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