Brand image is a very important factor within business and it is something you need to concentrate on. With a good brand image you can guarantee that you will have some loyal customers, meaning you have certain revenue. You can set your prices higher because the brand image means that people will still be willing to buy your products. As well as this it will help you stand out within a market, with a better brand image, people see you are a more trustworthy businesses, helping to gain more sales and therefore revenue, which hopefully will be converted in a good profit.
Today I have decided to compile a list of 3 of the best ways to improve your brand image. Not only will these tips help you improve your brand image, but they should help you increase your businesses audience, leading to some more sales and interest.
1) Improve the Quality of Your Product or Service
One of the best ways to improve your brand image is by actually producing or giving your customers something which is of a high quality. By having a quality brand you can ensure that you have that edge over your competitors, you can also make sure that you have the potential of charging a higher price, which would lead to a greater profit margin.
The main reason for doing this though is so that you build up a customer base who buy your product or services because of what you are offering, no so much because of the price. People are much more likely to buy something if they know it will last and they are getting the most out of it.
A problem of improving quality is that it will lead to increased costs in the short-term. Despite this, I still think it is a very important operation to carry out, because in the long-term, it could be something which keeps your company going and keeps people coming back to you.
2) Improve Your Location and Placing
A bit of a weird one, which you may not have though of, but location is a very important factor when trying to set up and improve upon a brand image. This is because people will see location as a factor to whether they will use your brand or not. For example, people who live in council houses have a poorer image than people who live in a country estate. Obviously this is all opinion though, so you will need to get your location right depending on who you are aiming at.
So why does location affect your brand image?
Convenience. The easier you are to get to, or the easier it is to contact you, buy from you, whatever depending on what you do, will affect your brand image. People want to be able to buy your product or use your service easily, without too much trouble. The better placed you are, the more likely people will come looking for you. The irony of this is that, the better brand image you have, the more likely people will spend time finding you…
Location is also meaning where your product is placed in shops, or where your adverts are. All of this needs to be in the right places to appeal to your target audience.
3) Use Promotion to Your Advantage
I’ve left this point until last because the other two can affect this quite a lot. If you have a good quality product, promotion may not be needed, as people will promote it for you. There is nothing wrong with letting people spread the word for you! As well as this, location can also promote everything for you. If you have your product in the right place in a shop, people will see it. If you have your office in the correct location, people will see it, taking away the need for promotion.
However, promotion can help improve your brand image greatly. This is because you can make people believe things about your company (hopefully they will be true!). With promotion and marketing you can tell people why you are a great business, why you deserve customers and what you will do for them. Promotion is a great tool to get across what you want to get across, and this makes it the most important aspect of building a brand image. Even with a poor quality product and poor location, you can still get a great brand image from having amazing promotion. Promotion for a business is king.
From the above 3 points I have tried to give some insights into how to improve your business’s brand image. They are in no order; apart from the last one is the most important! This is because, as explained above, promotion can change everything. The other two are important, but changes don’t make so much of a difference than what could be achieved with a good bit of promotion. Your brand image could make or break your company, so make sure you keep any eye on it.
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