The ever rising competition among thousands of ripe as well as budding brands is flooding the market. Where does your brand stand among them?
What are your efforts to keep up with this competition that is now growing and will continue to grow, and where consumer is the king with absolute power to decide on the brand standing? This is where packaging fits in to answer your questions and talking in compliance with the latest trends I would better say reusable packaging.
With the increasing consumer awareness for choosing eco friendly packages, the packaging industry has undergone a sea change with a shift to reusable packaging. Now the businesses, old and new, big and small are identifying this trend as an integral part of their marketing and business strategy.
However besides this there are hundreds of benefits of reusable packaging that add on to its value. Although it may get a little tricky, I have tried to list down a few of these benefits that makes environment friendly packaging a hit in the market today:
Consumer loves to reuse: Everyone tries to cut down their expenses, everyone tries to maximize their utility in using a product and so does your consumer. You provide them the chance to use your product or its packaging more than once and you climb up a small step higher on the board of brand image. Victorinox, a knife manufacturing company from Switzerland, worked on this concept and designed a two way packaging, with its back designed to be used as a chopping board. This design due to its creative marketing approach is considered as one of the most creative knife packaging.
Consumer loves to reuse: Everyone tries to cut down their expenses, everyone tries to maximize their utility in using a product and so does your consumer. You provide them the chance to use your product or its packaging more than once and you climb up a small step higher on the board of brand image. Victorinox, a knife manufacturing company from Switzerland, worked on this concept and designed a two way packaging, with its back designed to be used as a chopping board. This design due to its creative marketing approach is considered as one of the most creative knife packaging.
Environment friendly is consumer friendly: Consumers these days are more aware of the environmental sustainability and are thus shifting their preferences to the environment friendly ways of living. An environment friendly product and an environment friendly packaging add on to the value of your product and your brand.
A magnet with high effectiveness: Packaging is your trained and personal on-store salesman that informs and prompts a consumer to buy your product. A reusable packaging thus due to larger consumer preference has a larger on shelf value and a great design added to this, makes your product the best and strongest magnet with the power of creating powerful and effective brand awareness.
Narrate your brand values: A brands value is judged by the way it carries itself. Packaging being your most loved narrator is looked upon to identify your brand values. A sustainable and reusable packaging is thus preferred by the brands to speak your values for sustainable environment and a healthy lifestyle. It is just like you give them all sustainable and they will let you sustain.
In a nutshell, a reusable packaging is one of the best marketing and branding strategy this day when the consumers are more aware, more environment conscious and more health conscious. A brand on the other hand survives with consumer trust and support. The relationship is quite simple you see? You give them what they need, and they will give you all you need. So what are you waiting for, think innovative, design creative and get ready to capture the market.
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