I have written a number of articles relating to Branding. Branding is an identity and is how we want to show up and present our business or ourselves to others. It’s a statement of ones intent and can even portray a vision. For this reason it is important to know who you are marketing to. Is it to the masses or to a niche?
Customers become loyal to brands and we see this with Apple, Harley Davidson and many other well known companies. Loyal customers like to show the brand and this does generate interest and a discussion with others also behind the brands.
So having a brand with loyal customers will help sell your brand further and is more likely to have them purchase from you time and time again.
If marketing online then you need to stand out as the internet is now full of just about every product, service and leaders. The social media networks like Facebook and Twitter have a huge following and some of this is about people looking for specific information about you! Because of this, it really is important to have a brand that is congruent.
Having what is called back end sales is where the money is made. You could be advertising a certain product and this could be for free, but you also need to be offering other products and services that will attract the need of your customers. For instance, you could be advertising free information on how to best look after your dog. This information takes the form of 6 page PDF brochure. Those people who connect with this will want to read this compelling brochure. They provide an email address and they immediately receive a free brochure.
This is only part of the story for now you can offer products and services which is where you make the money. See how it works. Provide what people want, build that brand and you will have loyal customers. You now have a business.
A brand is a way for people to remember your site and a way to tell others. A common mistake people make is to rush into creating a brand for the sake of having one. Remember, the brand is much about you and what you stand for – your vision. So when building a brand it is worth thinking about the bigger picture of your business/services core values, your goals and buyer’s goals.
Learn to serve and resonate with others. Know how to do this. Think about your buyers? What are they looking for? What age group, lifestyle etc are you targeting? What would be their goals? What is their pain?
What leaders do is to have daily visualisation and meditation on their goals – a road map of the mindset to where they are going and needs to be crystal clear.
What do you want the buyers to believe about you? How do you want them to resonate with you. i.e. values, services, knowledge, exclusivity…
Hone in on core values as these are the connectors with people. You need to set yourself apart from your competition.
List a number of your core values. Select those that are relevant and come up with supporting statements for each.
Here are some thoughts in respect to building your brand:
Who are your buyers – your target audience?
Know why you do what you do in order to passionately connect with others. It’s about connecting with those that believe in what you believe.
Think about why the buyer would want to come to you. How does what you are offering or presenting help your targeted audience – resolve their pain?
Why are buyers shopping in the first place? There are thousands of sites on the internet so what value do you bring?
Think about demographics. Ensure you are presenting yourself where you are seeing the most interest.
Get clear on your goals and share this.
Have a compelling and relevant website or landing page. This is your store front.
Use the social media networks. Treat this like having a conversation in your local bar or a coffee shop
Have a number of blog sites. This could be compared as sharing your thoughts on topical and relevant matters.
Ensure there is congruency in all your marketing methods – keeping the look and feel about your brand throughout.
Remember. Building a brand and marketing is about you!
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