With the prevalence of technology, people across the globe are spending more and more time “staying connected” through their digital presence, the scenario is so morphed that earlier when guests used to come they asked the host for a glass of water but now the first thing they ask is “Wi-Fi password”.
Marketing has witnessed a paradigm shift in the way it approaches the customer. It doesn’t mean just the change of medium of deliverance from television, billboards, newspapers to internet, but change the very inert nature of advertising. The likes of Steve Jobs has taught us that “One has to market precisely, to the right people, in the right way, at the right time.”
An engaging website and social media profile are invaluable to your company’s business. Consumers want to know what you’re doing; they feel more comfortable purchasing from a business with which they feel familiar. Above all, it’s important to know your audience. Social media usage differs according to gender, and depending on your target audience, there may be a specific site that’s right for your business.
According to 2015 Pew Research Center data:
• 77 percent of women use Facebook vs. 66 percent of men
• 44 percent of women use Pinterest vs. 16 percent of men
• 31 percent of women use Instagram vs. 24 percent of men
• LinkedIn usage is equal between men and women (26 percent vs. 25 percent)
• 25 percent of men use Twitter vs. 21 percent of women
In addition to knowing on which social media sites to advertise according to your target market, it’s necessary to determine the right time of day. HubSpot reveals there’s a peak exposure time for posting on the following platforms:
• 12 p.m. – 1 p.m. on weekends
• 3 p.m. – 4 p.m. on Wednesdays
• 1 p.m. – 4 p.m. on Thursdays and Fridays
• 12 p.m. – 3 p.m. Monday through Friday
• 5 p.m. – 6 p.m. on Wednesdays
• 7:30 a.m. – 8:30 a.m., 12 p.m. and 5 p.m. – 6 p.m. on Tuesday, Wednesday and
Thursday
• 10 a.m. – 11 a.m. on Tuesday
• 2 a.m. – 4 a.m. and evening hours daily
• 5 p.m. on Friday
• 8 p.m. – 11 p.m. on Saturday
• Any time day and night Monday through Thursday, with the exception of 3 p.m. – 4 pm
Online, one has to market quickly and efficiently; people are often trying to get to the content they really want to see, and your ad is standing in the way. Say what you do, what you offer, and why you’re the best in a clear, succinct manner is where we come into picture.
We firmly believe that marketing is as important as making the product.
Six advantages of Internet marketing are:
Convenience:
Internet marketing enables you to be open for business for 24*7 without worrying about staff and the physical presence of stores. Offering your products on the Internet is also convenient for customers. They can browse your online store at any point in day reaching through it with a device of size of a palm.
Reach:
By marketing on the Internet, you can overcome barriers of distance. You can sells goods anywhere across the globe as long as you can target the market you feel will respond. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell globally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localized services include translation and product modification to reflect local market differences.
Cost:
Marketing products on the Internet costs less than marketing them through a physical retail outlet. You don’t’ require a physical place for rental or maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.
Personalization:
Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.
Relationships:
The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.
Social:
Internet marketing enables you to take advantage of the growing importance of social media. A pattern has been observed where there is link between social networking and online revenue growth. According to the experts, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.
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