I do article marketing every week and always will.
If you are not doing article marketing now, or trying to but not succeeding, let me share why I love it and how it can help you too.
Article marketing works better than many paid methods of advertising.
There are two core truths about article marketing:
One – article marketing creates totally free traffic year after year after year. I still get traffic from articles I wrote and submitted in 2007!
Two – Blogging IS article marketing. So if you have a blog now, you are in the article marketing business already!
Here are the top ten reasons I love article marketing:
1. Article Marketing works
If you look at the history of what work online you will see a pattern. There are short term players who create a big splash, then fade away.
There are SO many people who have promised “the next big thing,” that have climbed the gravity ladder and then fell, never to be seen again.
Then there are long term players.
Men and women who share their knowledge openly for the benefit of all, knowing that people who like their message will respond and buy their products.
Three examples are: Paul Myers at TalkBi, and Brian Clark at Copyblogger, and Jimmy Brown at Imstitute.
All three are article marketers, all three have thriving businesses and strong reputations.
2. Article marketing builds credibility
When people trust you and believe what you say, they buy from you. They listen to you. They rely on you.
They trust you. This is more valuable that almost any other asset you can earn. Yes, I said earn. There are no shortcuts here. You simply give your best.
I make sales every time I send an email to my list. Why? Because I have worked hard to give the people on my list true value, before asking for anything in return. These are good people who want to learn, grow and have a real business online.
You can join my list and read helpful articles for *years* and never be required to buy anything at all.
That activity builds trust. Best of all, it helps people.
And that’s what’s it is all about. At the end of my days it won’t be the money I will be counting – it will be the people helped. Not preaching, that’s just how I see it.
If your focus is giving, more than receiving, it will all work out. The making money online part of the equation will take care of itself. I have seen that happen many times.
3. Article writing can be outsourced
Don’t want to write or like to write? No problem. You don’t have to!
However, there is both good and bad news– when it comes to outsourcing.
The bad news is that you can’t expect to pay $5 per article and end up with a good product. You’ll end up with some spun article that will get you slapped.
The good news is that there are terrific writers online who love to write, love to work from home and will write excellent articles for an affordable price.
These articles will belong to you. They will be your articles, never to be sold or used by another person. You own the copyright.
The best writer I know online is Meredith Pond. She doesn’t even know I’m writing this, but she is flat out the best in the business in my view.
Two more resources I use personally are Elance and VA Classroom. I have purchased excellent copywriting at both.
4. Article marketing is durable
The lifeblood of the Internet is information. Without unique high-quality information Google goes out of business.
When YOU become the information supplier, you are rewarded with more and more visitors, year after year.
I still get visitors from articles I wrote years ago!
My motto is simple — do the work once and profit many times!
Article marketing does that.
5. Article marketing pre-sells
While giving away content is great, you still need to sell something, right?
With article marketing you can do both.
An article marketing approach (to pre-selling an idea) would be to start a blog about your idea. You write articles about the hows, whys, what to do and what to avoid, etc. Post to your blog. While using social media, like Squidoo or Facebook are great, remember your own blog is KEY.
Now people visit your blog and read informative articles without any pressure.
When they do this, they will be pre-sold on the idea and very likely buy from you — the friend who helped them get their questions answered and was so helpful.
And because your blog will live online as long as you want it to (unlike an ad that runs once and is gone forever) you have created real leverage.
You’ve done the work once and profited many times.
6. Article marketing creates better visitors
When you write articles that help people (like this one I hope!) you can place those articles on sites, like article directories and on other blogs, for other audiences to enjoy.
When that happens you reach more people and they get to know you for the first time.
All without spending any money!
So why “better” visitors? When people read your article on another blog or article directory first, and then visit your blog, they WANT to know more about you.
Visitors coming because they WANT to know more is far better than the person who just Googles and clicks.
7. So few are doing it well
Marketing online is funny. Once something is discovered that works well, you can count on some “shortcut” or “three click miracle” way of doing it popping up.
It happened with article marketing.
The hype boys noticed that article marketing worked, and created spinners and robots and scrapers to “do the work for you.” These miracle inventions would even submit your articles for you to *millions* of websites!
Of course, that doesn’t work. But people bought into it, spending their time and money trying it… because it sounded easy and fast.
If the same people had saved their money, and written just two articles a week during that time, they would be so much farther along.
With so few doing article marketing well, now is the perfect time for you to get in the game.
8. Articles can be repurposed
I also love that articles make great content on other venues. Here are a few ideas:
Use short snips from your articles on Twitter.
Post excerpts to Facebook.
Add articles to your follow up series
Combine articles into a report that becomes your viral marketing piece.
Make a Powerpoint presentation from your articles and create video for YouTube and other sharing sites.
Record your videos to create a podcast.
Combine articles into a book to sell on Kindle or on your own blog or site!
Write the article once and profit many times. Good motto.
9. Article marketing creates quality back links
When your articles are published on other websites you get a link from that site. When those sites are of high quality, Google pays attention and gives you more attention… and more visitors.
Simple, really.
The thing is, you just can’t fool Google. So why bother “blasting” your article to “hundreds of thousands” of blogs or sites that no human will ever visit, when you can do it right.
10. Article marketing builds your list
There is no better list builder out there. While list swaps and solo ads are *faster* at building lists, article marketing will bring you *better* subscribers.
How are they better?
Because they have already read your work and like it. Now they want to know more.
And having someone want to know more about you, and what you offer, is extremely powerful.
So there you have it, the 10 reasons I love article marketing so much. Let me encourage you to get more information about article writing and article marketing.
It’s morning on the Internet my friend. And now is the time for you to stake your claim and build your business.
Because having an automated thriving online business is a beautiful thing indeed!
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