This article is going to briefly touch on why branding is so important to you and your business. Are you and your business being found online? If you are, what you makes you different from all the others other there doing the same things?
Look down at your feet for a second. If you’re wearing tennis shoes, is there a distinctive “swoosh” on the side? How about the cup you’re drinking your coffee from, Starbucks maybe?
Why you should Brand yourself
If you have been anywhere near the Internet today you know how busy it is and you have seen the different business opportunities out there. I am sure you are keenly aware of the competition if you are working at building a business of your own on the net. These days in order to succeed you need to find a way to stand out from the rest because getting the customers attention has become quite competitive.
It’s time for us to take a lesson from the big name brands, a lesson that’s true for anyone who wants to stand out, compete, and prosper in the new world of Network Marketing and Direct Sales.
Regardless of our age, our position, or what business we happen to be in, we all need to realize and understand the importance of personal branding. This is especially important to the many internet marketers working with replicated business websites. If your company has 500 people and everyone has a site that looks the same when a person clicks on your domain name (assuming you have one and you should), what makes you stand out?
If you have been marketing for any amount of time, you know what it’s like to put an ad on a site and see about 20 more advertisements belonging to your colleagues.
Fortunately, there is good news. Everyone has a chance to stand out and everyone has a chance to learn, improve, and build up their skills and create a distinctive, personal brand that people will want more of. I’ll touch on some simple free things you can do today to have your business and brand stand out online.
So, What makes You different?
Beginning right now, you need to think of yourself differently! You are no longer an employee, you’re not a staffer, you’re not a worker or a human resource, or just a member of some company. You must come to terms with the fact that you really don’t belong to any company for life, and your not tied to any particular function within that company. If the company goes under, you need to be able to stand alone.
Beginning right now and today, YOU are a Brand!
Just like the familiar brands of Nike, Coke, and Pepsi, you have to start thinking like your own favorite brand manager. Ask yourself the same question brand managers do at the big companies: What is it that my product or service does that makes it different? What makes me unlike the billions of others on the net today? What value do I provide to others?
If the answer you came up with would not light up the eyes of a prospective client or get them excited about what you have to offer, and it does not grab you, then you have a big problem. You will have to give some serious thought and consideration, putting in the time needed to develop yourself as a brand.
You are probably wondering where to start. Start by identifying the qualities or characteristics that make you distinctive and different from everyone else out there doing what you are doing. What accomplishment do you have that would make you stand out above the rest? Basically, what is it that you have to offer your prospective client if they get involved with you? How can you provide value to others even if the DON’T get involved in your business? Yep I said it! What value do you provide no matter what?
So how do you market your brand?
To market your brand effectively remember it’s a campaign about your personal visibility and to get your brand out there. When you’re promoting brand You, everything you do — and everything you choose not to do — communicates your value and character. The way you handle phone conversations to the email messages you send out are a part of the larger message you are sending about your brand.
It’s mostly about substance, i.e. what you have to say and how well you get it said, but it’s also about style. When you send out email on the Internet, do you demonstrate a command of the newest technology by using Video Email, or Mobile Marketing? Have you designed a cool-looking logo for your business and business cards? You have to be something different that stands out, draws people in, and keeps them coming back to your business.
Are You and your brand being found Online?
If someone searched online today for the product or service you provide, would they find you? Have you taken the time to get your business listed in Local Search Profiles like Google Place, Bing Local, Yahoo Local, and Yelp? These are all free resources that are easy to use that will take you one step closer to be being found when someone in your local area searches for what you have to offer.
Also, one important key to any personal branding campaign is word-of-mouth marketing. Your network of friends, clients, and customers is one of the most important marketing tools you have; what they say about you and what you give to the industry you work in, is what will ultimately determine the value of your brand. With that said, You must always be working on building your brand.
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