Are you struggling to build a client list for your health and fitness products? Many vendors discover that it is a great deal harder to build their client database than they imagined it might be. But there is a way forward that many are finding highly useful in their efforts to expand their business. This is the idea of participating in joint ventures.
So what is a joint venture? It is simply and agreement between two or more parties to share in the workload for a project, by exploiting the strengths of each party to get done what would be difficult or impossible to achieve by the other member(s) of the partnership.
Joint ventures are not for everyone. You do have to be prepared to give up control of part of a project, which is something that many entrepreneurs finding disconcerting. But it might also be the ONLY way that you can get past some of the limitations that keep you from jumping into a project that looks promising but which you do not feel adequately prepared to complete.
When you leave the offline world to come online in search of a larger audience for your products you find that there are many new skills you need to add to your repertoire. You can outsource many of these if you have neither the time nor the expertise to complete a portion of the work. But there are some components of a project for which is it virtually impossible to find an experienced outsourcer who does not cost an arm and a leg to hire.
It is times like these when the idea of a joint venture comes to mind. Perhaps you are skilled in the art of hypnosis and you can remove the desire to smoke in about ninety-five percent of the clients you take on. You can record your hypnosis sessions, but your competitors are providing their clients with more than audio files. They have ebooks that explain the elements of addiction and follow them up with case studies and scientific findings. To compete successfully you are going to have to create similar content. The problem is, writing and researching are not your strong points.
So where do you find someone with the matching talent? If you are lucky you will be able to locate a group of like-minded health and fitness professionals, and then poke around in the group until you discover someone that might be able to provide the skill set you need to complete the project. Unfortunately the number of places that you can find these people is somewhat limited.
This is something I discovered for myself when I began looking around for people to work with after I started developing my own online health and fitness products. Then it occurred to me that perhaps I should create my own member database of joint venture partners. If this sounds like something you could benefit from because you too are a health and fitness vendor, why not get across to my registration page and sign up for access to like minded professionals? Membership costs nothing and you can grab a free copy of “Attract More Health And Fitness Affiliates” when you stop by.
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