Hello, it’s Mike Grady from business fuel tools
I’m going to answer today the question of the day.
So the question is what marketing channel has gotten us the most amount of quality leads?
And the answer by far is YouTube.
The best video format is for products or services is demonstration videos.
And what I do is create demonstration videos for anything I’m trying to promote, whether it’s a website or a product or an affiliate offer.
What’s what helps convert people is people buy from people and video gives people the ability to see you, to hear you, to develop a trust with you just like they were talking with you face to face.
This is the format that I have found converts best and makes the most sales.
1. What is the name of the product or service you’re demonstrating to?
2. What is the product or service?
3. What actually isn’t?
4. What is a number one biggest benefit that this product or service offers for the biggest pain this product or service eliminates once somebody buys it?
5. What is the big pay off for the purchaser?
6. What’s the number one usual alternative people think of when trying to accomplish what this product or service does?
7. What critical points or steps do you want to cover as you explain or show that product or service?
8. What is all the stuff they don’t need to do anymore? Once they have the product or surface here demonstrating?
9. What is the price of the product or service?
10. What’s an alternative way to express or compare the cost of your product or service?
11. How fast can someone see results?
12. Why should they grab it right now?
13. What is your guarantee?
14. What is your call to action and why do you, what do you want them to do next?
I use this demonstration format to create amazing demonstrations for products and services that take all the boxes and leave your prospect saying, I want this.
Now.
This format makes it easy to follow proven formulas that have sold billions of dollars in products on TV, online and more.
I use this format for my own products.
Affiliate offers, lead generation, and a whole lot more.
If you can show and tell the product or service this format makes it super easy to spin pure gold.
So what am I doing is I’m going to put a link in the description below where you can see an example of video we did.
Now if writing this video script with this format seems complicated, well, you’re right is and in the past I used to agonize over these scripts for hours.
Now I use a service called funnel scripts and again, what I’ll do is I’ll put a link in the description below.
You can check it out for yourself.
I can now write an entire video script in less than 10 minutes.
Then I read the script, allowed a couple, two or three times to get familiar with it.
Then another 10 minutes to shoot the video that I uploaded to my YouTube channel and I’m done.
It’s that easy so that what I do is I do a little SEO work on the title and the description, the keywords, and then just let Google YouTube do its thing.
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