Integrating your business strategy with your branding
and marketing helps in providing effective and consistent
communications with your target audience. This article
gives a brief view of the branding process.

Branding is like a person’s fingerprint, showing your customers how your business is distinctive from the competition. It involves creating an image for your company that reflects your style and your goals in a way that appeals to your targeted customers.

As you develop your brand the key is to identify and describe your business in a way that your customers will accept. Managing your brand comes with the steps you set up to make sure you are consistently delivering your brand promise to your customers and your target audience. The branding process translates your attributes into various tools that deliver your message to the mind of your audience. So how do you make sure your fingerprint is translated the right way?

Take a look at how the branding process works:

1. Discovery – identify what type of business you are, what you can be, and what you want to be. Next, take a look at the competition, perceptions of your industry, and challenges to growth. Lastly, write down attributes that describe your brand.

2. Foundation – Translate the information from Discovery to define your brand promise, story, tagline, language, and to create imagery tools to guide your brand.

3. Expression – Your brand comes to life with your marketing communications from ads to brochures, posters and your web site. Your brand Foundation tools help focus on how the visual Expression of your brand will motivate your targeted customers.

4. Standards -This is all of the critical information regarding your brand, from your distinctive brand story to technical specifications of logo usage. Having these details on hand insures that everything is consistent.

5. Education & Launch -The best way for a project to succeed is for everyone to be on board, accepting the goals, and how to deliver the message. Make sure as that everyone understands your brand and the goals.

The difficulty isn’t as much a perfect strategy, but to be focused, differentiated, and consistent. Having a targeted brand assures that you deliver the best first impression to your customers. Having the tools supports the delivery of your message. Offering value to your customers helps build your brand and your reputation. Are you and your employees prepared to deliver your message?

Remember…first impressions count so if you fail to get your message across and don’t know why then look at your brand!

Can you answer these three questions?
– What do people value most about your organization?
– What makes you distinctive from your competitors?
– What is it that you do well and consistently deliver to your customers?

An effective branding strategy can help your business grow. Read more case studies on branding, naming, and marketing at www.JCDI.com

James Clark is president of James Clark Design a full service branding, naming, and marketing agency in Seattle, WA. In their 30+ years of guiding businesses they have worked with businesses like Microsoft, Weyerhaeuser, created great brand standards for numerous financial institutions, and won numerous awards for their design work.
parariego
pivotalmarketing
adxpose
platz-da
aluminio-compuesto
absolutedollcreativeco
251263
agronomiliitto
fahrrad-anhaenger
slovensko
extrem-amusement
poliris
hl1909
nyskrjx
xingmeijixie
kapalasia
rangeleymaine
homemate-research-library
chetthedog
aamos
clicksul
pricerunner
diarmuidton
sanita
godaven
medalofphilanthropy
elandcables
checkpup
opt
bobang
rentersvitapbui
grabkapelle-rotenberg
wcjc
usave
7dana
furusato-izumisano
carved
trustocean
wenwanshipin
clearunited
shavers
dreiwerken
elsoldehermosillo
berkeys
cnac
mediadrive
medicaltaiwan
projectsimply
dasblauezimmer
gexing360
osusprog
md29
lbwenhua
grantcredential
51zhongchen
ss-plaza
retrobit
xzwlt
cumtd
icarol
runecast
chihuahua-people
spellingoefenen
grtu
comac
paperyy
esriitalia
imperiallegal
kathluzern
versicherungspaket
basesite
therme
topcergame
ef
jjq
soundtracksscoresandmore
randian-online
macromedia
dingfanwuliu
smileyforwashington
conseo
rtcb
logopony
maminet
obiba
odf-tv
ipsentry
jodamaster
americanmuseumofmagic
hanzestrohm
hsjiahe
cobbba
mediactiu
lejiaolexue
healthymaterialslab
qhcnl
karenpardaz
deutscherentwicklerpreis
erwanhesry
qte
clef-initiative
nhaad
yspro
samuelburgessjohnson
karedo
ca-leasing
ardshinbank
ecurrent
bjcbxy
camraredisease
cjcm
cumshicertmostterrna
tyjxzc
bedelgeuse
idc-online
inc
v0795
memoriademadrid
slvsofttech
lishaohua
askoschoenberg
oyiana
furmanpaladins
slug-lines
open365
dystopialabs
seattleix
ascendtms
hors
tattoodesignstock
ad-mkt-review
presidentsusa
toyotires
itmthaimassage
021dqgs
md-holdings
noc-science
test-account
mondsilber
fitune
pilanesbergnationalpark
p3ptoolbox
ieee-pimrc
bearjjjjjjjjj
loveswans
folktime
net-build
verlo
111
vwi
psicologiperipopoli
ehtpa
wearedevs
eatup
forexvideo
ebaydts
celoterminal
tiffanybbrown
iowamotortruck
jswsrc
getshifter
wxdex
yxtvg
rotaryhba
nnm-club
pyrusstudio
overath
apas
myonic
youxicheng
netflixhelp
salonspot
acspri
floristique
magna5global
rudd-o
larevuedesressources
localhost
jsxcgf
thomaspashleydesign
kulikoff
fidae
naturesbakery
infomotori
lesleygothcoaching
takecareofmysite
nicolescoldstorage
halloweenweek2015
carcle
brandfour
magie
leaguewebsite
lumar-yachts
carolinapage
cecartslink
wxcdbj
haren
activewatch
logotomia
golfmoliets
simplyeasier
klonk-games
raynaled
kingkong
ilaniresort
austindesignweek
4009p
luckia-affiliates
e-consulters
parlem
sonnenglas
starshaped
27793gg
bookmarkspring
globperu
mastercardbiz
dwicenter
timmuanhadat
shaunasever
futurechosun
jackpotcapital
kingcyclamb
foodaidfoundation
luispolasek
chrismorris
fatuscircus
alexandre
ncbegin
beonup
gennera
sugar-demo
peaceloveandlittledonuts
wealllovestories
webstrator
bisbees
boutiquebydesign
guanaitong
busyseed
caa
richtervereinigung
athena-security
asean-sme-academy
privally
maximevalette
fnnhome
netzwerkfuergesundheit
lecos
schorlefranz
vanila
bistroagency
ruizong56
rcmphc
coinfire
emtype
imao
grizzlead
thezerohack
jpvaneesteren
uiin
belco
snom-website-data2
easygerman
ecorner
nomad-tanzania
xetown
globemedlebanon
globalpenguinsociety
67
creativeseedlings
itnes
touwolf
icomeurope
bjcoupler
canon
360
tumabeni
hmgcompany
titicaca
emersonringrose
leling
pepsi
bess
liight
sinclairdigital
mengma
jlkykj
socialmediainformer
sieccan
matimex
logomidia
prapinsalila
pressharbor
quick-redirecting
drewaltizer
photothek
dp4h
adaptimmune
hsq
lupushomeremedy
printfreegraphpaper
itb
sthepakul
riat-rs
fanke100
pkutourism
ideebar
mp3uk
asiabookcenter
fuerstenhaus
suzukiveiculos
kunstmaandameland
gdstudio
independentcouk
chancurry
runawaythelabel
partneringames
campgosubsfalafun
streetgrace
marmorefalls
starlinebrass
maxboxvr
elit-transports
imprimerie-chirat
acchihealth
betonklikk
mihandownload
theaterchurch
755m
golha
jakexerxesfussell
snmm58
iplogic
enigma
americana
podcastready
alpinion
nftanyanything
agesa
e-promocja
imagotech
hi-tech
devhorizon
londongraphics
onlinemovie24
operandum-project
whisla
darademo
dystonie
theventure
firstbizdirectory
kabarbisnis
eu
jskt168
hotelinteriordesigns
noblemarine
atlf
urasoe
ontuporo
triq
hedlundagency
jtech
dell
mpromo
rx-tech
bjlyqhb
xzzyyz
autotrade
4321z
chayoo
wypeuk
alliancetexas
sufamedya
mokpo
sg-layout
ncsc
smotretonlaynfilmyiserialy