The notion of a “personal brand” is relatively new to those not accustomed to developing a following or seeking to be known as this or that. Before 1990 most individuals identified themselves with their company or organization. However, with the rise of social media, reality television, and the independent culture of generation X and Y, the idea of earning money via marketing oneself as a product or commodity was born. In this new paradigm, the ad agency is Facebook, Twitter, MySpace, or some other media. These media also become the distribution channels. One’s brand begins online and through “viral” (the idea of spreading one’s brand like a virus) networks, the brand is known and garners loyal followers.
Classically; however, this type of branding is not a new concept. In business circles, a person’s personal brand is akin to one’s reputation; however, because those aspiring to create a such a brand in corporate settings or business settings [not technology settings] were intentional about the brand they created, it takes the notion of a brand; not a reputation.
How you create a brand through social media networks is extremely multi-faceted; though not impossible if you can follow the algorithm. Because social media networks do not involve face-to-face interaction or even voice interaction, certain aspect of creating a personal brand are easier to do and requires far less interpersonal skills (i.e., the emotional intelligence skill of “social awareness”). Nevertheless those who have attained a vast following to their personal brand through social networks are indeed masters of marketing; and moreso since they’re marketing themselves!
Marketing yourself and creating a “viral” personal brand within your company demands an entirely different approach altogether. Whereas I can write a blog, erase it, rewrite it, make some more corrections…and then post it. In face-to-face business circles, there is no delete button. I can post a tweet in my pajamas. In business circles, what you wear says a lot about your personal brand; therefore, you better choose your tie or blouse wisely.
My blog page, “Developing a Personal Brand” at [http://bryanmurrayonline.com/] is about developing a this type of brand within your company that is true to who you are and where you want to go within the company. I cannot begin to communicate how many individuals I’ve witnessed butcher their brand by not being aware the were adding to it. As a mentor told me, “You can either brand yourself; or have your brand made for you.” If you’re like me, you’ll choose the former.
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