Keypoints Content:-

What is Digital Marketing?
What is the use of Digital Marketing?
Strategies for Digital Marketing
Opportunities
Search Engine Optimization
Pay Per Click

1) What is Digital Marketing?
It is the process of building customer relationship through online activities and maintain that relationship.
It is nothing but promotion of brand or creation of brand awareness using the Internet.

2) What is the use of Digital Marketing?

A) Strategize with the valuable data and analytics
B) Content Performance and Lead Generation
C) Improved Conversion Rates
D) More Cost Effective Than Traditional Marketing
E) Higher Revenues
F) Higher ROI from Your Campaigns
G) Compete with Large Corporations
H) Get Prepared for the “Internet of Things”
I) Earn People’s Trust and Build Brand Reputation
J) Ensure Online Business Survival
K) Know All About Your Competitors
L) Real-Time Results
M) Improve Your Outreach

3) Strategies for DM:

A) Build your ideal user:
For any marketing strategy offline or online it is necessary to know who you’re marketing to. The best digital marketing strategies are to create buyers and Detailing them with more perfection.

B) Identify goals & the digital marketing tools needed:
Measuring the effectiveness of your digital strategy will be considered different for each business and dependent on your goals but it’s necessary to do it accordingly, and then these metrics which will help you adjust your strategy in the future.

C) Evaluate existing DM channels and assets:
Evaluate various channels and assets which is required and further which will help us to proceed. Make complete plan according to assets. Provide maximum backlinks.

D) Audit and plan your owned media:
To build your digital marketing strategy we first need to plan various things such as ranking, keywords, searching various sites for which you are giving backlinks.

E) Audit and plan your earned media:
Comparing your previous earned media against your current goals can help to get an idea of where to focus your time. Pay attention to the traffic and leads. Note from where they are coming and rank each earned media source from most effective to least effective separately.

4) Opportunities:

Every day many Digital Marketing companies understand the importance of digital marketing and is not an optional strategy in marketing. It is so important nowadays that either start doing digital marketing or fail. Because compared to digital marketing, traditional marketing is completely inefficient nowadays. If you do not have a digital marketing strategy and an online presence, customers are bound to far away from you and buy from a competitor.

5) Search Engine Optimization:

SEO is search engine optimization. It is nothing but the process of getting traffic from the free, paid, organic or natural search results on search engines.
It increases the quality of websites by making them user- friendly, faster and easier to navigate.
SEO marketing is really very important. Search engines serve millions of users per day looking for answers to their questions and also for solutions to their problems.

The main focus of users is to click on one of the top 5 suggestions in the results pages, so taking advantage of this and gaining visitors to your website or customers to our online store we need to bring it in the top positions.

SEO is the best way for the social promotion of your website. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

6) Pay Per Click:

PPC stands for pay-per-click is a model of internet marketing in which advertisers pay a fee when one of their ads get the click. The main focus is to buy visitors to the website, rather than attempting to “earn” those visits organically or naturally.
Every time when the ad is clicked, it sends a visitor to the website, one needs to pay the search engine a small fee. When Pay Per Click is working correctly, the fee gets insignificant, because the visit is worth more than what you pay for it.
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