As a savvy marketer, you’re always looking for an edge. Competition for customers is keen. You need to generate leads, build your brand, and promote your products and services.
Fortunately, online video marketing helps you do that. And when it’s properly integrated you’ll see results in a zip.
Simply put video marketing works and now ranks as the sixth most popular content marketing tactic. Seventy percent of B2B marketers create online video.
Let’s examine five compelling facts about online video marketing:
Fact #1: Online video marketing is exploding
To say that video marketing is growing is an understatement. Its rate of acceptance and adoption is remarkable. Alexa, for example, ranks YouTube, as the third most popular website in the world. In just the U.S., YouTube has over 189 million unique viewers.
But effective marketing must be targeted. For B2B marketers that’s not a problem. Today, 83% of senior executives watch more online video than last year, according to a survey by Forbes Insights.
This means you can achieve greater exposure. More viewers – viewers that matter – lead to more customers. And more customers lead to more sales. You won’t have to explain this to your boss.
Fact #2: Online video marketing is versatile
One reason online video is so popular lies in its versatility. Marketers can use online video to repurpose other marketing materials such as white papers and case studies.
Also, marketers can promote their products and services using a fresh delivery method that informs, educates and even entertains prospects.
Internet videos can be found in e-newsletters, blogs and websites. And prospects and customers can subscribe to them as RSS feeds.
Let’s not forget social media. Videos abound on sites like Twitter, Facebook, LinkedIn and Google+, to name a few.
Versatility translates into extraordinary marketing power. Video introduces a new way of communicating. It enhances existing marketing platforms by bringing them to life, such as email marketing.
This uncovers a sea of new consumers who perhaps wouldn’t “read” your content. Viewing videos is faster and in many cases more preferable to reading text. Now you’re reaching a wider audience.
Fact #3: Shareability is fast and effortless
In the same Forbes study mentioned above, 54% of senior executives said they share
videos with their colleagues every week. A slightly greater percentage, 59%, says they receive work-related videos.
Again, these statistics show that online videos are highly shareable. More important to B2B marketers is that decision makers share and receive these videos.
The future for sharing videos online is bright. The data suggest this trend will significantly increase. Younger executives share videos at much greater rates. While 47% of all executive say they post videos to social networks, that percentage increases to 69% for younger executives.
Fact #4: Video Search Engine Optimization Extends Reach and Access
Search engine optimization work wonders for textual content. And it works especially well for videos. As with text, video content has to be useful. Relevant and valuable content attracts prospects.
For videos embedded on your website, you can optimize videos by including keywords in the title. And use those keywords in the description.
On YouTube you have three opportunities to add keywords. A form pops up that includes fields for the title, the description and tags.
Optimizing your videos makes them easier for your target audience to find. Keep those senior executives in mind when optimizing your videos.
Fact #5: Internet Video Achieves Great Impact with Low Cost
By now, I’m sure you agree that video marketing has great impact. It reaches millions of viewers, depending on the platform you use. Its shareability is instantaneous. And it does a good job in reaching and attracting your target market.
Video drives action. According to a Forrester report, click-through rates easily double and even triple when inserting video into emails.
Michael Miller, author of The Idiot’s Guide to Video Marketing estimates that a business can invest as little as a $1,000 dollars to develop quality videos. Some businesses may not need an investment at all.
Round Out Your Marketing Campaigns with Video
If you haven’t already integrated videos into your marketing, consider adding it now.
You can easily rev up your lead generation and branding by adding online video to your marketing mix. Video has many advantages with no obvious downside.
It adds another dimension to your marketing content, while expanding your prospect universe. More viewers lead to more conversions. More conversions lead to more profits.
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