The explosion in recent years in online video has given rise to a new way of marketing business. It is no longer the case that you have to promote the dry static text sales page. Video has the potential to make your message come alive and there are numerous video marketing tools to help you get there.
Before video came along internet marketers relied on things such as banner ads to promote their products. While still effective, banner ads have declined somewhat in popularity. In the main they are not free and can burn a pretty hole in your advertising budget. A similar scenario exists with advertising on other websites.
People prefer to watch something rather than read a long piece of text. By using video marketing tools you can convert those static text sales pages into an engaging piece of video content. Although time consuming it can certainly propel your business forward. You will need some decent video marketing software to get the job done.
Have you ever used Microsoft PowerPoint as part of your marketing strategy? If not then why not go on a course or grab yourself a training book. Yes it requires a bit of effort to learn and understand it, but you will find it pays dividends. One of the best video marketing tools I find is PowerPoint. Your video marketing ideas and creativity can be put to good use here.
Another tool worth considering is Camtasia. This is more of a video editing tool than PowerPoint and produces exceptional results. You can bring video into the package, trim it, add titles, effects and sound. You can also record the computer screen activity.
Whatever marketing tools you decide to use, you will need to invest in a good quality microphone if you intend to add your voice to your video. It is not absolutely necessary, but some people may prefer to hear a voice speaking out loud the text on screen. Camtasia is worth adding to your arsenal of video marketing tools.
YouTube and video marketing
When you have created your video, you need somewhere to host it. The best place for hosting your video is YouTube. This site is all about viewing, sharing and uploading your videos. You can spend all evening on there looking at the different videos available and sometimes I do just that.
I find more interesting content on YouTube than I do on television. Whatever your interest you are bound to find something of use to watch. It is also a community where you can comment on other videos and share ideas. This site is one of the best, if not the best among the video marketing tools to use.
There are several reasons why it is such a great site. Firstly, YouTube is the second most popular search engine in the world. What this means for you is that millions of people day or night around the world may watch your video.
You can also add your website link to the YouTube site. This will enable people who watch your video to click the link and visit your website, resulting in more conversions for you. As video marketing tools go, you will find yourself using it time and time again. It is for sure one of the better video marketing tools available for you to be aware of.
Secondly, YouTube is free so you will not be paying anything to have your video hosted on there. Some other sites will charge and this is not good if you are trying to keep costs low. YouTube is a wonderful tool to use as part of your video marketing strategy.
Thirdly, YouTube is owned by Google and highly thought of. By placing your website link on the site you are getting a highly valuable backlink and making further use of video marketing tools. This is seen as important in the eyes of Google and will help the search engine optimisation of your own website.
If a video interests you then you can email it to your friends. With a single click you can share the video on Facebook or Twitter. You can even take the link of the video and embed it in your own blog so that people can watch it when they visit your site. Having access to great video marketing tools is going to take your business to new heights.
Although YouTube is vastly popular and without doubt the number one video site in the whole world, there are many other sites you can upload your video to. Unfortunately it takes considerable time to upload your video to all these sites.
You have to manually go and create an account at each site and login in each time. Then one by one you upload your video to them. When choosing your video marketing tools think carefully about what they should be capable of handling.
There is a better way to upload your video to multiple sites with one click. There is a service called Traffic Geyser which will take care of this for you. It is not a free service, but there is a free trial.
Another service worth checking out is something called Tube Mogul. This is a free service, but you won’t be able to upload any videos that have commercial intent. Whatever way you look at it, these are the kind of video marketing tools you should be considering.
It always pays dividends to diversify your link building. By putting your video on many sites you are able to create backlinks to your website. This is a very good thing in the eyes of Google and will increase your page rank. It will also push your website higher in the search engine rankings. Can you see the benefits and value of these video marketing tips now?
Bookmarking will not drive traffic to your video, but it will help it to get indexed quicker. You should give consideration to video marketing tools such as bookmarking.
Bookmarking will also give it a small boost in the search engines. There are many bookmarking sites around. Some examples are Delicious, Reddit and Digg. Sign up for a free account with these sites and add the link of your video.
Another bookmarking site worth looking at is something called ‘Stumble Upon’. This is one of the major bookmarking sites and a site that Google likes. Adding your video link on there will certainly give you good link juice and you will have another set of video marketing tools at your disposal.
Getting your video on page one of Google is not easy and this is a subject in itself. Essentially you will need to do some keyword research and base your video around the chosen word.
You need to optimise the keyword in the video sites as well as for the search engines. It will take time to rank so be patient with your video marketing strategy. Do not be tempted to use any under hand video marketing tools to push your video up the rankings because you will only find it will get shot down in time.
Conclusion
The use of online video brings many benefits to your business. It is always better to diversify your advertising and spread your message in different ways. Google likes to see a good backlinking strategy and a variety of sources used to create the links. Take some time to learn the various video marketing tools out there or get someone to convert those static text sales pages into video for you.
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