For you to be success in digital marketing, you need to factor in video marketing in your marketing plan. This is because this marketing strategy comes with a number of advantages:
Huge audience
Video sites such as YouTube have huge audiences; therefore, there are high chances that your film will be viewed by many people.
According to a recent study, YouTube has the second largest audience (after Google) of people looking for answers to questions that they have. This means that if you execute your strategy well, you have potential of reaching very many people.
People like engaging with videos
It’s a fact that people are more likely to leave comments on films than on any other platforms. The comments are either in form of criticism or useful feedback. Comments make your video famous and increase the chances of your film going viral.
Makes branding easy
The video that you create is a very important part of your online brand as it increases the awareness about your products or services. Through a film you are able to easily convey your branding message through a number of things such as voice and style of presenting.
Ways of using a video
There are a number of ways of using a film so that you can be successful in your marketing strategies. Some of the ways of using a video include:
Providing product-related information: if you are selling a product that is complex to use, you should create a film that shows people how to use it. Here you should use simple language that will be easily understood by everyone. You should ensure that the film gives step-by-step instructions on how to use the product.
Sponsor an ongoing video series: to associate your brand with special brands and personalities, it’s wise to sponsor a film series. Here you need to find a popular video series created by a third party and sponsor it.
The good side with a film series is that it’s cheap to sponsor; therefore, you don’t have to part with large amounts of money.
Show faces of real customers: people love watching other people speaking; therefore, if you have films of genuine customers giving their honest reviews, you should compile them and post them to the popular video sites.
These are tips on how to make the most from video marketing. By doing the right things, you will most definitely be successful in your marketing endeavors.
Stephen C Campbell is a marketing professional whose organisation offers expert tips on: video marketing strategy development and provides marketing strategy consulting strategy development for businesses in different market sectors.
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