It might not seem like it, but there are so many digital marketing agencies around. Many agencies are formed to jump on the digital marketing bandwagon which is increasingly becoming richer in value. The problem with this is you get many agencies which do ‘me too’ marketing. With little to no originality in their marketing strategies for clients, these agencies struggle against the bigger agencies.
The best agencies though generally address marketing differently. In fact, only the top 6% of marketing agencies globally address their marketing centring on ‘you’ instead of ‘I’ and ‘we’. gone.
-On the website-never mention ‘I’ and try to avoid ‘we’. If you are going to use ‘we’, make sure that you are focusing that sentence or information about the focus on the client.
-No one wants to be greeted with walls of text or self-promotion. Doesn’t matter whether the agency is big or not, a lot of agencies will face this problem if they don’t tackle it properly. Friendly and inviting information on the website is recommended instead of promotion orientated text.
-Content can be key to an agency-they show their true colours as to what their agenda is. In the past, narrative-type content was not common. Now, it is and the search engines encourage for more holistic and natural results.
-It is not always about the $$$. Most will come to agencies to seek information or consultation. Agencies should try to avoid looking like they are all about $$$.
Digital marketing may well be a stagnated market in years to come. Right now, the platform is steadily becoming consumer and narrative focused. This in effect separates many digital marketing agencies that do not adapt and adjust to the new focus. Many solutions in which digital marketing agencies provide will be largely inexpensive.
The days of SEO for example being a prime cost effective way to market a business online has gone. It’s now about personality, social media and appearing to be more natural. Agency owners should take notice of this as the easy methods of using SEO to enhance their website and business online is now gone.
Promotion through hyperlinks on other websites linked to the agency is now not looked favourably by the search engines in particular Google. Also, businesses want to be connected to agencies that show personality and also show that something extra so that they now that the agency will go the extra mile for them.
ictinsite is a leading international digital marketing agency that specialises in a range of digital marketing services and solutions. The aim for ictinsite is to help businesses and their owners find success online. Contact ictinsite through the hyperlink.
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