SEO and social media have been labelled the most difficult digital marketing tactics to execute, which may be the reason why around 82% of companies outsource all or a proportion of their digital marketing.
This is a considerable step for any businesses to undertake, and it is most certainly not one without an element of risk. However, careful consideration in identifying the right digital marketing agency for your business’ requirement will ensure that you are generating greater amounts of revenue and a healthy return-on-investment.
Here are my top 3 pieces of considerations you should be aware of when choosing to outsource your digital marketing.
Tip 1: Understand That Every Agency is Different
Every digital marketing agency differs from the next, with some specialising in different disciplines, including eCommerce, lead generation or social media marketing. There are numerous agencies offering services to aid in your quest to reach page one of Google.
However, if the agency does not meet all your goals and key performance indicators, it should elicit concerns, as this could lead to you not getting the most out of the agency. They should be supporting you every step of the way, meeting all your goals by creating a strategy that will ensure that you accomplish your overall goals.
Take the time to inform yourself with regards to what type of digital agency is most suited to your requirements
Tip 2: Research the Agency’s Website and Past Work
When researching agencies online, their website should be a clear reflection of the services they offer. It is their online portfolio and represents their capabilities to interested parties, so it should be their very best work; this can also give a clear indication in terms of the quality of work they provide to their own clients. Furthermore, their online rankings can also say a lot about a digital agency, try to ascertain how prevalent are they on the internet, and if they are ranking for their key search terms.
A digital marketing agency website should get you excited and eager to learn more about how they can help you achieve your goals. If you get bored of an agency’s website quickly, it is probably a clear indicator that you should close the tab and move on to the next one.
Here is also a great place to do some more thorough investigation into their previous work and accomplishments. Case studies, especially ones relating to your business, can prove to you that a digital marketing agency is credible and can be relied upon to achieve your desired results; it is should be a big red flag if an agency doesn’t have any case studies detailing their previous work.
Tip 3: Ask About Strategies and Reporting on Campaigns
Research carried out by the Content Marketing Institute saw 40% of respondents believe that strategy issues were a main factor as to why there were decreases in content marketing success. Furthermore, only 37% of had a documented content marketing strategy for their business or clients. This is a scary statistic, as a strategy should be at the heart of any digital campaign, as it gives focus and direction to help identify key steps needed to achieve the business’ goals.
Reporting is also essential for businesses to understand how their websites are progressing. Measuring how a business is advancing, can help promote discussion and identify new opportunities to push the business further. Not only can it assist you in ascertaining whether or not you are getting value for money, it can help determine what needs to be done next to see further improvements.
A good agency should be open and honest with results, even when they are not the best. Ask for example reports to see what level of detail and effort they put into measuring and tracking website progress.
Increasingly, businesses are joining the trend and abandoning high street shops to join the online masses. However, with over a billion websites in the world, and around 60 million internet users in the UK alone, that is a huge market to exploit. Agencies offer a helping hand when it comes to navigating the new world of search and getting the attention of potential customers. Researching digital marketing agencies thoroughly can help decide if they are a correct fit for your business and goals.
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