Marketing strategies that involve digital mediums including the Internet and mobile devices may be intimidating. After all, who has got the time to understand the latest in the tech world? Terms like cloud storage or social engagement seem as foreign to most marketers as marketing strategy is to a computer whiz. However, I’m here to say that you shouldn’t let technology rule the roost. Keep your professional outlook rosy by considering the following 10 digital marketing issues.
SEO is King
Search engine optimization (SEO) is vital for increasing your web traffic. Search engines drive more than 85 percent of the traffic that leads to websites. When someone searches for a particular keyword or key phrase via a search engine, most people never click past the third page of web pages. Furthermore, most people make their choice from the first five websites listed on the search results. Utilize SEO to increase your visibility, and make getting into the top 10 sites on search engines your goal.
Score with Social Media
There are more than 500 million Facebook users, and more than 1.5 million companies have active Facebook pages. The Twitter-verse has more than 156 million users worldwide, and 31 percent follow a brand online. YouTube is second only to Google as the largest search engine on the planet. Put these social media megaliths to work for you, and include social media in your digital marketing plan. Use these media channels for determining, establishing and building your customer base. Best of all? Most of the benefits you receive from social media are free for the taking.
Web Content
While adding new web content is one of the best ways to gain traffic on your website, you might not think your old content has enough staying power. However, digital archives of web content offers social benefits by giving potential customers information. Additionally, no one likes to go to a website that is as bare as Mother Hubbard’s cupboard. Give your audience something with substance and keep your web pages full of content, both fresh and dated.
Go Mobile
This is the year that searching on-the-go will go hog wild. Searching using mobile devices, aka tablets and smartphones, is purported to increase by 180 percent. Web searchers depend on smartphones for searching the Internet while on the way to work or play and while on work breaks. Tablets run the show in the evenings and in the bedroom as users search while unwinding. An issue I’ve noticed with marketing strategists is their failure to take into consideration searching using these mobile devices.
Team Up!
Professional services and small firms alike should team up with digital marketers. By taking advantage of the skillset of digital marketing providers, you can spend less time struggling with issues like SEO, mobile websites and social media. Focus on what you know best, and leave the digital marketing to the professionals.
Agree with Alliances
If you want to win the battle of gaining, keeping and growing your audience base, you are going to need to employ some militaristic strategy. Team up with others and form digital alliances, especially if you are a small firm. By building your online network and supporting others, you’ll be able to expand at an exponential pace.
Stand Out from the Crowd
In order to become a star in the sky of the Internet, you need to establish a differentiation point. Point out what makes your service or firm stand out from the crowd. As you build your brand by digital marketing, you need to give customers a reason to pick you over the competitors.
Ethical Emails
I strongly suggest the use of emails to network via newsletters and surveys. However, with the Internet, the rules of ethics still apply. While this can be difficult to remember when you are dealing with email messages and social media posts, ethical contact is a must. Services and firms should respect email correspondence with confidentiality and privacy. Additionally, you should not publish anything related to your customers without first gaining their consent. In doing so, you ensure that your online presence is as honest and forthright as your business.
An Open Book
The Internet is a wonderful tool as it allows us to connect with people all over the globe in rapid time. Yet I cannot stress enough that what you put on the World Wide Web becomes visible by people everywhere. Keep your intellectual property close and your trade secrets closer, and keep them off of public pages. Also, think twice before hitting submit for anything including photos, articles, and comments. A recent study revealed that as much as 70% of Facebook users censor themselves before posting online. You probably do it, too, and didn’t even realize it!
Keep it Consistent
I find that getting an audience’s attention is only part of the battle. You also need to find ways to sustain their attention. Better yet, you need to establish ways that will help your audience grow over time. One of the issues for professional services and small firms is how to maintain an audience. With digital marketing, social engagement and a strong social presence allow you to maintain and build your customer base.
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