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A wedding photography business is one way to earn extra cash from your photography and you may even develop it as a full time career.
Here are tips to help you start a successful wedding photography business.
Business Name
A good business name is a requirement to make your business become a reality. Come up with a good name that will best describe the kind of photography that you do. Remember that this name will become your brand name and the same name you will use to advertise your wedding photography business. Make it sound and look professional. Research the name thoroughly to make sure it is not being used by another business already.
Portfolio
You may think you are a very good photographer but it does not mean people know about it. In order for your wedding photography business to grow you need a portfolio of your work. The best advertisement for your business is the quality of your work. You need to print photos that will describe the kind of photography you do. Make sure that your portfolio is a complete description of your wedding photography and make sure you to add your recent work.Couples who are looking to hire a wedding photographer always want to see good quality. You can also make a mock up album of a full wedding that way a couple would know what to expect in their wedding album and give them ideas on what photos will be taken. To start your wedding photography business you will need to do your first wedding. That’s where your friends or family come in handy, ask around if someone you know is going to get married and offer your services as the wedding photographer. That will build up your reputation as a wedding photographer and build yourself a portfolio at the same time doing good favor for a family or a friend. If this is your first wedding assignment treat it as such you would plan to charge a regular client. You may still charge for supplies such as printing and framing. But do not charge for your professional fee as their wedding photographer. It is a way of thanking them for letting you take their wedding photos.
Price List
Oftentimes photographers undervalue their work. The best way to find out is research on what is available in the market. Know the prices and wedding packages by photographers who are into wedding photography business. The Internet is the best place to do a market research. Check the websites of wedding photographers. It will give you an idea what to charge your clients at the same time be able to size up the competition. Like any other business, reputation is very important. A would-be wedding couple if to choose between someone who had done more weddings at the same price you are asking would think twice about getting your wedding photography services. As you become more established, you can start charging more for your professional service. Keep competitive by giving the would-be wedding couple their money’s worth.
Website
It is important for any business to have an online presence much more for a wedding photography business. The cost of getting a domain name is minimal and there are sorts of deals you can get from website hosting services that will make it very easy to make your website even without the help of a professional web developer. It is a good place to display your work and couples will have the chance to view your portfolio without the need to set up an appointment.
Business cards
Create a good business card which clearly defines your wedding photography business. Make yourself an uber business card, something that looks professional and shows some of your best photos as a wedding photographer. Include all important information such as your contact information, website and social network credentials such as your Facebook, Twitter and LinkedIn accounts. Make it easy for clients to find you.
Advertise
Always remember to advertise your wedding photography services. If no one knows about you regardless how good you are, your business will suffer. To get known, you’ll have to do some advertising. For a wedding photographer the best way is to attend local bridal fairs or bridal shows. It usually cost some money to pay for a booth but you will have the exposure to a potential market looking for wedding photographers. Be prepared with your portfolio; bring a calendar to know your yearlong schedule and availability. Depends how serious you are about your wedding photography business, you may advertise in bridal magazines too. The more people see and hear about your work as a wedding photographer the better for your wedding photography business.
If your wedding photography business becomes successful it can earn your extra money to help bring your photography skills to a higher level. You can use the extra cash to buy more sophisticated photography equipment.
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