Content is the king in the online world and content marketing is the best strategy to drive traffic towards any website. This is a fact almost everyone in the digital world knows. And there are brands which are leveraging the power of content marketing to the fullest to grow their online business. They find the best content writers at different content marketplaces to stand out from the crowd and strongly represent their brand with the help of influencers.
There was a time when it was very easy to drive traffic by writing an impressive blog post and sharing it on different social media networks. But time has changed now and for startups, things have gotten more difficult. Now it is not possible for them to win in this highly competitive market with just a few content marketing writers. They need to look for better content marketing strategies and influencer marketing platform to find the most influential bloggers in their niche.
Now when corporate blogs are very common among most of the companies, you need to look for different techniques to overcome the barriers. Here are some of the strategies large companies use, which you can also try to survive competition in content marketing.
Brand Awareness
Large scale companies use a number of resources to create brand awareness, about which startups might not even know. One of these resources is the content marketplace for influencers with a high fan following. You can see a huge difference between the traffic on a well-known blog and the company’s own blog for the same content. No one has time to spend hours on the internet looking for the best article. They just visit some leading blogs and try to find the information as quick as possible. So, instead of spending time and money on a personal blog, it is better to get the same content posted on the popular blog for more brand awareness.
A team of content marketing experts
Just creating content cannot ensure you of desired results. Once the content is posted, you need to promote it to increase reach and traffic on it. This is a time-consuming task and needs special content marketing skills. When you are just in the initial phase of your new venture, you already have so many commitments that it might not be possible for you to spare time for content marketing. In this situation, you can again take help of the marketplace and run different campaigns where influencers will promote your blog.
This is what most of the leading brands do. Suppose you launched a new product and want to promote it on social media, how many posts will you be able to create? Very limited, but if you run a campaign on these websites, different influencers will work on your behalf and post updates about your products.
Connections
Networking and strong connections play a vital role in the online world. If you have good links with content marketing giants, you can link their content to your posts or can ask them to include your content in their posts to offer more value to the readers.
Large companies always have an upper hand over small companies in terms of quantity of content, budget and connections on content marketplace. But still startups can take inspiration from them and can plan some content marketing strategies for success of their new business and increased reach in the online market. You should not scare from the content marketing giants; rather take inspiration from them and get ready for popularity. You just need to be patient, innovative and consistent with your efforts to see the results.
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