In today’s tough economy everyone is looking for ways to save money. Groceries make up the third largest monthly expense of most households. As a result, grocery costs are prime targets for cost cutting measures. Yet many people simply pass by the huge financial savings afforded by purchasing store brand products. Here are three simple reasons you should take a second look at store brands.
Reason 1: Grocery stores have new financial incentives to make sure their store brands taste great.
Supermarkets now realize that they can make just as much or even more money by selling store brand products than they can by offering name brand products to shoppers. In essence, they can make significant money by owning the product they sell rather than renting their shelf space to name brand manufacturers.
In fact, many store chains are buying whole food processing businesses in order to make and process food from scratch, thus keeping even more of the profit for themselves. In order to keep consumers coming back and the profits rolling in, its absolutely essential that the grocery chains make sure their store brands are of the highest quality.
In addition to increasing profits, store brands help to attract and retain customers. This is extremely important in the competitive supermarket business. If a consumer becomes addicted to a particular store brand canned fruit or spaghetti sauce, for instance, they will return when they need to purchase these items again. For this reason, supermarket chains again have a vested interest in ensuring the quality of their store brands.
Reason 2: The financial benefits are undeniable.
You can save 20%, 30%, 40% and even more on store brands. Say you purchase store brand chocolate chip cookies instead of the national brand. You easily save $1 each week. Doesn’t sound like much until you realize that this is $4 a month or $52 a year. Now multiply this by ten or more store brands and you can see how the savings can quickly add up. Just changing some of your purchases to store brands can save you a tremendous amount of money. Best of all these are savings that you’ll enjoy week in and week out, month after month!
Reason 3: You can’t lose.
In many stores you get to try the store brands risk free. What many people don’t realize is that in an effort to promote their store brand products, many supermarkets offer a money back guarantee. If you are not happy with the store brand product just return it for a full refund.
Check with your specific supermarket chain to see if they offer such a guarantee. If so this creates a win-win situation for you. If you enjoy the store brand product then it allows you to save money week after week. If you don’t then simply return the product and get a refund.
Now is a better time than ever to try store brand products. Supermarkets have a huge financial incentive to ensure the great taste and quality of their store brands. You save a significant amount of money buying store brand products and if you aren’t happy with a particular store brand product most stores will allow you to return it for a full refund.
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