In today’s world of digital marketing, content is king! Your content should precisely answer the query of the readers and should be to the point. Quality content can help you grow your viewership and eventually your brand presence online.
Things to keep in mind about content marketing.
1. More Articles are not better
Always remember quality is better than quantity. Focus on writing quality content, it trumps a ton of crap content. Creating quality content takes time and efforts it’s not the work of a few minutes.
2. Article on latest news is not always better
Writing content that gives information about latest happenings in your industry is good but its shelf life is very limited. Today’s news is old news tomorrow. It can be shared maybe once or twice. So you should focus on creating evergreen content which can be shared for years and still won’t get old, it allows you to build an asset bank of content that can be constantly shared.
3. Content Marketing is an asset
Before digital marketing, traditional marketing was putting an advertisement in newspaper that was lying in the bin the next day. The television ad ran for a week and was never seen again. Now the blog post is published and can be found on the internet until someone turns off the power and the internet. The television ads are replaced by YouTube ads and can be found on the search engine.
4. Your material defines you
Writing your content and publishing it online can be a lonely experience. You sit in front of your computer writing your content and hit publish. Someone who has no idea who you are what you and who stays on the other side of the world reads your content and they will judge and define you by your content.
5. Create multimedia content
Everyone has their own way of content consumption, some like to read, some like to watch and some might prefer listening to a podcast. So according to this we must vary our content and not stick to only one method.
6. Content needs to be customer focused
Always remember the aim of your content should be to educate people and not about bragging your products and brand. The more informative your content the more readers you’ll get. Always put yourself in the place of your customers and try to find out about their questions, fears and try to answer them.
Content marketing demands persistence so keep making quality content and don’t forget to promote it, promoting your content is also very important. I hope this will improve your blogging tactics.
Eyecatchers is a full-service advertising agency with a presence in Mumbai, Bangalore, Hyderabad & Delhi. We believe in making advertising that sells, and provide a comprehensive menu of services under one roof.