The Top 10 Worldwide Brands Recently InterBrand released their list of the world’s 100 most valuable brands. This comprehensive report offers insight into how the planet’s most influential organizations create and manage brand value.
Let’s look at some of 2010’s top brands:
IBM – with a brand valued at $64,727,000, IBM has continued to evolve from a hardware company to a service based knowledge leader. Today they help clients achieved a competitive advantage in the networked economy.
Microsoft – valued at $60,895,000, the Microsoft brand now incorporates more than just the Windows operating system. Computer accessories, utility software, and the Xbox gaming platform now define this technology giant.
Google – valued at $43,557,000 Google brand is synonymous with internet search. In fact, their name has achieved a recent inclusion as a verb in the Oxford English Dictionary. With a focus on a broad array of internet based software and a highly successful portable device operating system, Google continues to expand their reach across the globe.
GE – valued at $42,808,000, this global behemoth’s brand has been built upon their far reaching and diverse mix of products and services. From consumer electronics to financial services to healthcare products, General Electric’s brand has years of history. Their recent focus on low cost products in developing countries is sure to introduce the company to even more consumers.
McDonald’s – valued at $33,578,000 McDonald’s brand has deep roots across the globe. The recent recession reminded consumers of the great value of their products. The company seized the opportunity to introduce the brand to a new audience through premium menu items and healthier options.
Intel – valued at $32,015,000 this global brand is the worldwide leader in chip production for PC’s and servers. Having recently launched chips for everything from mobile phones to smart TV’s, Intel wants to keep its lead in the marketplace. However, with such rapid change in new technologies, they face competition from smaller, more specialized chip manufacturers.
Nokia – valued at $29,495,000, Nokia has built their brand through affordable, functional and creative mobile phones and applications. However, the company is currently lagging the rest of the industry in the development of a compelling smartphone offering.
Disney – valued at $$28,731,000, Disney has built one of the world’s most recognizable brands. Despite declines in tourism, they have been successful in keeping their theme parks in demand and continue to find new ways to introduce the brand to people around the world.
HP – valued at $$26,867,000, HP is working to unify all of their businesses under one HP brand platform: “Let’s Do Amazing.” After expanding into the services category HP is evolving into more of a service and software provider. However, their innovative hardware offerings continue to identify with technology consumers.
Craig Johnson is the chief strategist and co-founder of Matchstic, a premier brand identity house. His Atlanta branding agency helps organizations create passionate brands that are memorable, relevant, and lasting. Specializing in brand development through brand positioning and strategy, brand and product naming and brand identity services, Matchstic’s brand architects forge positive change and accomplish business objectives through creative thinking and smart design.
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