There used to be a time when people were seen with magazines and newspapers in their hands, reading for long. This was the time when print media was flooded with advertisements of brands both big and small. Today, the pace of life has left no time for such leisurely activities. Most of an individual’s time is spent online, either for business or for fun. This is why online spaces have become the new bill boards for advertising.
The trend of online activities is on the rise and the only place an advertiser gets enough of a consumer’s attention is the digital space. This makes digital advertising an exceedingly lucrative proposition. Digital marketing has, over the years, established itself well in the eyes of the brands as well as consumers. Affording brands a chance to establish themselves whereas giving the users a freedom to browse through advertisements at their convenience is what has brought about this change.
Digital marketing is a complex field that requires the knowledge of not only marketing but also a sound know how of how the digital world operates. Companies dealing in digital marketing have to keep track of consumer preferences, high traffic websites, trending topics and blogs, social media communication and a whole lot of statistics to device a successful campaign and execute it.
There are many ways in which a brand can use the advantages of digital marketing like emails, social and professional media websites like Facebook and LinkedIn, high traffic web pages like search engines, blogging websites like Twitter and other successfully running blogs and other channels that do not require access to the internet like digital TV etc. A strategically placed advertisement on any or all of these domains can result in handsome rewards if handled aptly.
Media planners are increasingly using rising proportions of digital marketing in their media plans devised for a particular brand or product. Owing to the changing trends in the browsing habits of consumers, internet as a branding and advertising tool is gaining strength by the day. Marketers understand the opportunity extended by this shift in consumer preferences and are using it to the brands’ advantage.
Apart from this, many new and upcoming brands are focusing just on the digital marketing campaigns to boost their brand image and loyalty. Keeping a healthy appearance in the digital arena has turned out to be one of the most popular ways of staying in touch with customers both existing and prospective. Rising global consumption of digital media offers a bright future for the field of digital marketing.
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