In today’s economy, millions world-wide are looking for ways to create additional income. Many of those are looking toward Internet marketing to make that happen. The problem is technology is moving at such a high pace that many are completely lost with knowing what to do. This is what this article will address. Here we will formulate a specific outline that will lay out a professional Internet marketing plan that can be used by anyone to acquire traffic that’s leads to wealth building.
Internet marketing tools
One of the questions that most beginners have concerning Internet marketing is, “What tools should I use?” This is a very good question because certain tools get much better results than other tools. In a recent study of top Internet marketing income earners, four tools were identified as the top tools being used. Those tools are;
1) Blogs
2) Auto-responders
3) Videos
4) Funnel sites
Let’s go each tool and see how one can use these tools to launch an effective Internet marketing campaign.
1) Internet marketing via Blogs: Blogging has become one of the best tools available for Internet marketing. Blogs create a platform for you to position yourself directly in front of your target market. By providing posts that answer and solve problems and concerns that you target market may have, you essentially become a problem solver. You start to be seen as an expert to your market. The focus of all your Internet marketing should always be to position yourself as an expert and leader within your particular niche. Blogging is by far the most efficient and effective way to do that. In addition, blogging helps you establish the three keys to sales success, know, like, and trust. By consistently posting good content on your blog, people will come to know you, like you, and trust you. With those three elements working in your favor, getting the right attention, and in turn, transforming that attention into sales becomes effortless.
2) Internet marketing with Auto-Responders: The money is in the list. Internet marketing is most effective when you position yourself in front of your market and begin the list building process. What you want to develop is a list of targeted prospects that you continue to follow up with. Auto-Responders allow you to follow up with prospects automatically. A major advertising study conducted several years ago revealed that most people don’t make a buying decision, on average, until their 9th exposure to the product or service. That is why auto-responders are an indispensable Internet marketing tool. And again, consistent follow up strengthens the know, like, and trust factor.
3) Internet marketing with videos: In recent years, video marketing has become a favorite tool within the Internet marketing circles. Everyone from top fortune 500 companies, to small businesses, to one man operations, are learning how to effective use the power of video. YouTube is the 3rd most visited site in the world. Anyone with a bit of creativity, and even some that have little creativity, are getting themselves in front of their cameras, shooting short 2 or 3 minute videos and in some cases getting thousands of hits within days. The best of all, this traffic is targeted and free. Websites that have video have been shown to convert as high as 200% better against websites that don’t have video. Video marketing is a very unique tool for Internet marketing because a video uploaded to a video site like YouTube, over time continues to acquire hits, which increases it’s ranking on YouTube, as well as on search engines. By the way, who owns YouTube? Answer: Google.
4) Internet marketing using funnel sites: Funnel sites, aka, capture sites, are another piece of the effective Internet marketing puzzle. The concept is simple; create a compelling offer that you present to your target market in exchange for their name, email, and phone number. Once they submit their information on your funnel website, the information is fed to your auto-responder, which follows up for you automatically. That’s where the magic begins. List building, and following up with your targeted list is the basic fundamental to Internet marketing success.
Internet marketing game plan
Now that we know the top tools needed for an effective Internet marketing campaign, let’s put it all together. Where do we start? We should always start by identifying our specific target market. Why? Because we need a specific audience to talk to. If you miss this first step, your marketing messages will be scattered. Scattered actions will produce scattered results. Focused actions will produce focused results. That is precisely why it is so important that we first identify our specific target market.
Once we have identified our market, we then create a blog to will be our platform for communicating to our market. What will we put on our blog? It is best to address issues, topics, solutions, testimonials, motivation, and anything that relates to our specific target market. Again, the best content is content that helps solve a problem that our target market is facing. What keeps your target market up at night? Find that answer, provide them with a solution, and you will draw positive attention to yourself. In addition, by posting content that solves their particular problem, you will also position yourself as an expert in a field of their interest. Everyone wants to do business with an expert.
Also, on your blog site, you will want to add an auto-responder form. This will help you begin the list building process. Your blog site will be attracting targeted visitors, that is why you want to add your auto-responder on your blog so that you can connect with your target market and follow up with them. In time, your audience will begin to know, like, and trust you. That is the magic key to sales.
You then want to start producing short videos that will be posted on YouTube and other video hosting sites. These videos themselves will begin the flow of traffic, as well as, strengthen your position as an expert and leader within your specific industry. Over time your videos will move up the ranks in the search engines and provide you with a consistent flow of traffic to your blog site.
Now we add the final element, capture pages. This will be another way that you will build your list of targeted prospects through your Internet marketing. If possible, add one of your videos to your capture page. Again, video on capture pages add a certain dimension of credibility and communication that you don’t find in static capture pages. This one addition will dramatically improve your results with list building.
Internet marketing, when done properly creates incredible incomes. The problem is most people are not doing it right. Most people simply post ads with links, and wonder why they aren’t getting any results. The reason is clear; no one wants to just click on more links. What people are looking for is solutions, experts, and leaders. Follow the Internet marketing plan outlined above and you will see massive changes in how people perceive you and the information you provide. It is the key to online marketing success.
Mike Martinez has been featured in national home business magazines and countless e-forums and ezines. He is a professional Network Marketer, Internet marketing coach, and home business mentor residing in Southern New Jersey. Mr. Martinez is also a personal development coach and a public speaker.
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